UNITED STATES EDITIONUS pricing. Source-backed comparisons.

US BUYER’S GUIDE Β· 18 PRODUCTS

Email marketing

Which platform can turn a subscriber list into a repeatable email program?

Compare email tools by audience control, automation, real plan limits and documented AI capabilities.

Research desk Β· Oct 20, 2026 Β· Methodology

YOUR SHORTLIST STARTS HERE

Compare the options.

Highest documented score first. Fit adds up the 28 feature checks below, including AI, across documented plans. Entry price does not include every capability. Unknown evidence appears as a range.

Product / good fit forPricing contextDocumented fitNext step

Mailchimp

Small and growing teams that want email creation, connected store data and familiar integrations in one workspace.

$13.00per monthEssentials, 500 contacts
69–100/100 documented fit
69% evidence coverage
Full research β†’

Klaviyo

Retail teams that want customer behavior and multiple lifecycle channels in a shared data model.

See pricingper monthConfigured plan
61–100/100 documented fit
61% evidence coverage
Full research β†’

Brevo

Teams that want to combine email with transactional or messaging workflows and compare send-volume tiers carefully.

$9.00per monthStarter, 5,000 emails
59–100/100 documented fit
59% evidence coverage
Full research β†’

Pulseem

Teams seeking one messaging workspace and willing to validate US SMS onboarding, support, and commercial terms with Pulseem.

Custom quoteper monthConfigured plan
58–100/100 documented fit
58% evidence coverage
Full research β†’

Kit

Newsletter publishers and creators monetizing content, courses or memberships.

See pricingper monthFree / Creator / Pro
56–100/100 documented fit
56% evidence coverage
Full research β†’

ActiveCampaign

Teams with branching customer journeys and someone responsible for customer data and automation design.

See pricingper monthConfigured plan
52–100/100 documented fit
52% evidence coverage
Full research β†’

Omnisend

Small and midmarket stores seeking prebuilt lifecycle workflows and a clear email tier ladder.

$16.00per monthStandard, 500 contacts
51–100/100 documented fit
51% evidence coverage
Full research β†’

Drip

Online sellers prioritizing behavioral email journeys and store revenue over a broad omnichannel suite.

$39.00per monthEntry paid tier
50–100/100 documented fit
50% evidence coverage
Full research β†’
systeme.io

systeme.io

Small course or digital-product businesses wanting an integrated funnel and email workflow.

$17.00per workspace/monthStartup
50–96/100 documented fit
54% evidence coverage
Full research β†’

GetResponse

Teams combining list growth, email journeys and ecommerce campaigns without a separate landing-page tool.

See pricingper monthStarter / Marketer / Creator / Enterprise
48–100/100 documented fit
48% evidence coverage
Full research β†’
AWeber

AWeber

Small businesses and creators using email-led welcome and sales journeys.

$15.00per month at 500 subscribersLite
47–93/100 documented fit
54% evidence coverage
Full research β†’

Constant Contact

Small teams that favor guided email setup and ready-made follow-up programs.

$12.00per monthLite, 0–500 contacts
45–100/100 documented fit
45% evidence coverage
Full research β†’
Moosend

Moosend

Small marketing teams wanting email and ecommerce-triggered workflows.

See pricingper contact allowance/monthPro
45–98/100 documented fit
47% evidence coverage
Full research β†’

Attentive

Consumer brands seeking coordinated mobile and email programs with managed onboarding and strategic support.

Custom quoteper monthConfigured plan
42–100/100 documented fit
42% evidence coverage
Full research β†’

Customer.io

Product-led teams with reliable event data and developers available for initial integration.

$100.00per monthEssentials
38–100/100 documented fit
38% evidence coverage
Full research β†’

Iterable

Consumer businesses with complex event data and a team managing lifecycle experiments.

Custom quoteper monthConfigured plan
35–100/100 documented fit
35% evidence coverage
Full research β†’

Braze

Large consumer brands coordinating product, mobile and marketing data across multiple teams.

Custom quoteper monthConfigured plan
34–100/100 documented fit
34% evidence coverage
Full research β†’

Postscript

Shopify brands prioritizing mobile retention and store-driven segmentation.

See pricingper monthStarter
0–100/100 documented fit
0% evidence coverage
Full research β†’

BEYOND A FEATURE CHECKMARK

How deep does the capability go?

Choose up to 3 for a closer look β†’

28 weighted checks: core capabilities contribute 32 points and workflow depth contributes 68. AI is included at the weight shown for this category. Expand Evidence for scope and sources, or ask for the same demonstration from each supplier.

Showing fewer rows does not change the score.
Email marketing features for all 18 products
Feature / base weightMailchimp
69–100/100 documented fit
Core capabilities32 / 32 pts10/10 checks with established status
Workflow depth37.1–68 / 68 pts9/18 checks with established status
Klaviyo
61–100/100 documented fit
Core capabilities32 / 32 pts10/10 checks with established status
Workflow depth28.8–68 / 68 pts6/18 checks with established status
Brevo
59–100/100 documented fit
Core capabilities29.6–32 / 32 pts9/10 checks with established status
Workflow depth29.6–68 / 68 pts6/18 checks with established status
Pulseem
58–100/100 documented fit
Core capabilities32 / 32 pts10/10 checks with established status
Workflow depth25.7–68 / 68 pts6/18 checks with established status
Kit
56–100/100 documented fit
Core capabilities32 / 32 pts10/10 checks with established status
Workflow depth24–68 / 68 pts5/18 checks with established status
ActiveCampaign
52–100/100 documented fit
Core capabilities32 / 32 pts10/10 checks with established status
Workflow depth20–68 / 68 pts4/18 checks with established status
Omnisend
51–100/100 documented fit
Core capabilities28.8–32 / 32 pts9/10 checks with established status
Workflow depth22.4–68 / 68 pts5/18 checks with established status
Drip
50–100/100 documented fit
Core capabilities32 / 32 pts10/10 checks with established status
Workflow depth18.4–68 / 68 pts4/18 checks with established status
systeme.io
50–96/100 documented fit
Core capabilities28–32 / 32 pts9/10 checks with established status
Workflow depth22.4–64 / 68 pts6/18 checks with established status
GetResponse
48–100/100 documented fit
Core capabilities24.8–32 / 32 pts8/10 checks with established status
Workflow depth22.7–68 / 68 pts7/18 checks with established status
AWeber
47–93/100 documented fit
Core capabilities29.6–32 / 32 pts9/10 checks with established status
Workflow depth17.2–61.2 / 68 pts5/18 checks with established status
Constant Contact
45–100/100 documented fit
Core capabilities25.6–32 / 32 pts8/10 checks with established status
Workflow depth19.2–68 / 68 pts4/18 checks with established status
Moosend
45–98/100 documented fit
Core capabilities32 / 32 pts10/10 checks with established status
Workflow depth12.8–65.6 / 68 pts3/18 checks with established status
Attentive
42–100/100 documented fit
Core capabilities24.8–32 / 32 pts8/10 checks with established status
Workflow depth16.8–68 / 68 pts3/18 checks with established status
Customer.io
38–100/100 documented fit
Core capabilities28–32 / 32 pts9/10 checks with established status
Workflow depth9.6–68 / 68 pts2/18 checks with established status
Iterable
35–100/100 documented fit
Core capabilities21.6–32 / 32 pts7/10 checks with established status
Workflow depth13.6–68 / 68 pts3/18 checks with established status
Braze
34–100/100 documented fit
Core capabilities28–32 / 32 pts9/10 checks with established status
Workflow depth6.4–68 / 68 pts1/18 checks with established status
Postscript
0–100/100 documented fit
Core capabilities0–32 / 32 pts0/10 checks with established status
Workflow depth0–68 / 68 pts0/18 checks with established status
Core capabilityEmail editor and templates4 points Β· Build an email using a visual editor or reusable templates.Supported4 / 4 pts
Evidence

Available; advanced content/targeting/reporting require eligible plans.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Visual editor includes profile-based conditional content.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented; channel credits and plan limits vary.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

HTML templates and personalized campaigns.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Email broadcasts, tagging and segmentation.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented; tier and channel package determine access.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented store, audience and lifecycle capability.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Visual templates; automation-rule emails use classic editor.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Documented; advanced functions require the appropriate plan.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Drag-and-drop email tools.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Standard includes templates, engagement audiences and behavioral automations.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Template-based email creation.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Email template editor and dynamic product-affinity audiences documented.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Editors, profiles, workflows and data interfaces.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Templates, customer data, channels and data exports.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Core capabilityPersonalized email content4 points Β· Insert contact or customer data into email content.Supported4 / 4 pts
Evidence

Available; advanced content/targeting/reporting require eligible plans.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Visual editor includes profile-based conditional content.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented; channel credits and plan limits vary.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

HTML templates and personalized campaigns.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Liquid inserts subscriber names and custom fields.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented; tier and channel package determine access.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented store, audience and lifecycle capability.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Contact personalisation variables.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Documented; advanced functions require the appropriate plan.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Personalisation fields supported.

Official documentation Β· Oct 20, 2026Source
Not verified0–4 / 4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Custom-field personalisation.

Official documentation Β· Oct 20, 2026Source
Not verified0–4 / 4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Editors, profiles, workflows and data interfaces.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Templates, customer data, channels and data exports.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Depth checkPreview real recipient content5.6 points Β· Preview or test personalized content with a selected recipient before release.
Ask for a demonstration

Show a test contact with missing and populated fields and inspect the resulting email.

A scenario to run with the supplier; not a completed product test.
Supported5.6 / 5.6 pts
Evidence

Contact preview resolves merge fields before sending.

Official documentation Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

Conditional-content previews are documented; selecting a real contact to resolve its final fields remains unverified.

Not verified Β· Oct 15, 2026Source
Supported5.6 / 5.6 pts
Evidence

A test broadcast resolves recipient fields; ordinary preview emails do not.

Official documentation Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Supported5.6 / 5.6 pts
Evidence

View-as preview accepts a specific contact email address.

Official documentation Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Depth checkControlled email experiments6.4 points Β· Split a campaign audience between content or subject variants and inspect each result.
Ask for a demonstration

Create a two-variant test and show how recipients and the winning result are determined.

A scenario to run with the supplier; not a completed product test.
Supported6.4 / 6.4 pts
Evidence

Tests compare audience splits and separate variant results.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Random flow splits compare message variants and paths.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Standard includes A/B email testing.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Automation A/B tests compare message variants and optionally continue with the winner.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Broadcast tests compare multiple subject lines with separate results.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Automation supports email variants and controlled split paths.

Official documentation Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Campaign tests compare subject/content variants and their results.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Newsletter A/B creation documented.

Official documentation Β· Oct 20, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Broadcast split testing listed.

Official documentation Β· Oct 20, 2026Source
Supported6.4 / 6.4 pts
Evidence

Subject-line tests split recipients and automatically send the winner.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

A/B testing listed.

Official documentation Β· Oct 20, 2026Source
Supported6.4 / 6.4 pts
Evidence

Campaign/journey composers support controlled message-variant splits.

Official documentation Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Core capabilityBehavior and attribute filters4 points Β· Select contacts using engagement, profile or purchase conditions.Supported4 / 4 pts
Evidence

Available; advanced content/targeting/reporting require eligible plans.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Customer behavior and commerce data drive connected channels.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Contact scoring and segmentation; eligible plan required.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Supplier confirmed click/purchase rules and automatic audience updates; supplied 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported4 / 4 pts
Evidence

Email broadcasts, tagging and segmentation.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented; tier and channel package determine access.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented store, audience and lifecycle capability.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Tag and signup-date targeting.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Documented; advanced functions require the appropriate plan.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Behaviour and tag filters.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Standard includes templates, engagement audiences and behavioral automations.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Engagement, profile and commerce filters.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Unified profiles and welcome/abandonment journeys.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Editors, profiles, workflows and data interfaces.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Live behavioral data drives cross-channel journeys.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Templates, customer data, channels and data exports.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Core capabilityAutomatically updated audiences4 points Β· Keep saved audiences current as contact behavior or attributes change.Supported4 / 4 pts
Evidence

Advanced segments refresh automatically when used; Standard or higher.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Segments auto-update; relative-time conditions may update daily.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Segments automatically add and remove matching contacts.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Supplier confirmed click/purchase rules and automatic audience updates; supplied 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported4 / 4 pts
Evidence

Segments add/remove subscribers automatically, including purchase-based groups.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Segment membership changes automatically with rules and contact behavior.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented store, audience and lifecycle capability.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Workflow-updated tags; saved dynamic segments unverified.

Not verified Β· Oct 20, 2026Source
Not verified0–4 / 4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Saved segments update membership.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Standard includes templates, engagement audiences and behavioral automations.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Real-time segment updates.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Email template editor and dynamic product-affinity audiences documented.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Dynamic lists and yes/no journey splits are documented.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Depth checkTime-bounded behavioral exclusions5.6 points Β· Maintain an audience combining a recent engagement window with a purchase exclusion.
Ask for a demonstration

Build clicked-in-30-days AND not-purchased, then show how membership changes after purchase.

A scenario to run with the supplier; not a completed product test.
Supported5.6 / 5.6 pts
Evidence

Advanced segments combine nested engagement and purchase conditions.

Official documentation Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported5.6 / 5.6 pts
Evidence

Supplier confirmed recent-click filters, purchase exclusions and automatic updating on 2026-10-15 via the site owner.

Vendor confirmed Β· Oct 15, 2026Related documentation
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported5.6 / 5.6 pts
Evidence

Nested dynamic segments support actions and rolling date windows.

Official documentation Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Limited2.8 / 5.6 pts
Evidence

Date-bounded clicks; rolling purchase exclusion unverified.

Official documentation Β· Oct 20, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–5.6 / 5.6 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Depth checkCross-campaign contact pressure6.4 points Β· Prevent overlapping email campaigns or journeys from repeatedly contacting the same person within a configured window.
Ask for a demonstration

Schedule two eligible messages close together and show the rule that suppresses or delays the second.

A scenario to run with the supplier; not a completed product test.
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Smart Sending suppresses overlapping emails within the configured window.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Sending-cadence controls expose contact-specific skip reasons in logs.

Official documentation Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Workflow overlap prevention blocks recently contacted journey participants.

Official documentation Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Supported6.4 / 6.4 pts
Evidence

Smart Sending limits overlapping campaign and journey messages.

Official documentation Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Channel frequency management interacts with quiet-hour delivery controls.

Official documentation Β· Oct 15, 2026Source
Supported6.4 / 6.4 pts
Evidence

Global/channel caps coordinate contact pressure; quiet hours govern delayed sends.

Official documentation Β· Oct 15, 2026Source
Not verified0–6.4 / 6.4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Core capabilityEvent-triggered email3.2 points Β· Start a welcome or follow-up email from a contact event.Supported3.2 / 3.2 pts
Evidence

Automation flows; lower tiers restrict steps.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Customer behavior and commerce data drive connected channels.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Documented; channel credits and plan limits vary.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Supplier confirmed welcome triggers, delays and click/purchase branches; supplied 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported3.2 / 3.2 pts
Evidence

Sequences and visual automations; plan limits apply.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Documented; tier and channel package determine access.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Documented store, audience and lifecycle capability.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Subscription or sale triggers.

Official documentation Β· Oct 20, 2026Source
Supported3.2 / 3.2 pts
Evidence

Documented; advanced functions require the appropriate plan.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Signup and tag-triggered journeys.

Official documentation Β· Oct 20, 2026Source
Supported3.2 / 3.2 pts
Evidence

Standard includes templates, engagement audiences and behavioral automations.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Subscription and commerce triggers.

Official documentation Β· Oct 20, 2026Source
Supported3.2 / 3.2 pts
Evidence

Unified profiles and welcome/abandonment journeys.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Editors, profiles, workflows and data interfaces.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Live behavioral data drives cross-channel journeys.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Canvas journey orchestration supports personalized paths.

Official documentation Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Core capabilityDelays and conditional journey paths3.2 points Β· Wait between steps and choose a path using a condition.Supported3.2 / 3.2 pts
Evidence

Automation flows; lower tiers restrict steps.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Flow branches support conditions, time delays and test paths.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Automation rules include behavioral splits, delays and ecommerce triggers.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Supplier confirmed welcome triggers, delays and click/purchase branches; supplied 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported3.2 / 3.2 pts
Evidence

Creator plans offer conditional paths; some filter types differ.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Documented; tier and channel package determine access.

Official documentation Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Conditions and timed waits.

Official documentation Β· Oct 20, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Waits and conditional paths.

Official documentation Β· Oct 20, 2026Source
Supported3.2 / 3.2 pts
Evidence

Conditional branches use engagement, shopping or contact-membership criteria.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Conditions and timed waits.

Official documentation Β· Oct 20, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Workflow operations include waits, branches and conditional reevaluation.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Dynamic lists and yes/no journey splits are documented.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Canvas journey orchestration supports personalized paths.

Official documentation Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Depth checkRecheck conversion before follow-up4.8 points Β· Recheck purchase or conversion eligibility after a delay so converted customers avoid an irrelevant follow-up.
Ask for a demonstration

Let a test contact purchase during a delay and show which next message is skipped.

A scenario to run with the supplier; not a completed product test.
Supported4.8 / 4.8 pts
Evidence

Store-connected flows support conversion exits and repeat-entry settings.

Official documentation Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Cart flows recheck purchase filters before subsequent messages.

Official documentation Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Audience settings support re-entry and purchase-triggered exits.

Official documentation Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Supplier confirmed delayed follow-ups branching on purchase on 2026-10-15 via the site owner.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported4.8 / 4.8 pts
Evidence

Purchase events can pull subscribers past earlier sequence steps.

Official documentation Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Continuous exit conditions remove purchasers; workflow settings control re-entry.

Official documentation Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

A purchase goal bypasses preceding recovery steps.

Official documentation Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

After wait, purchase tag changes the path.

Official documentation Β· Oct 20, 2026Source
Supported4.8 / 4.8 pts
Evidence

Ecommerce recovery ends automatically when the customer completes purchase.

Official documentation Β· Oct 15, 2026Source
Limited2.4 / 4.8 pts
Evidence

Buyer/non-buyer paths; exact recheck timing unverified.

Official documentation Β· Oct 20, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Limited2.4 / 4.8 pts
Evidence

Purchase filters; exact post-wait exit unverified.

Official documentation Β· Oct 20, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Campaign exit rules can stop journeys on conversion or filter mismatch.

Official documentation Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Depth checkInspect individual journey progress4.8 points Β· Inspect a contact’s current or completed steps and the reason for a skipped or waiting email.
Ask for a demonstration

Open one test participant and explain the wait, branch, or skip shown in its history.

A scenario to run with the supplier; not a completed product test.
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Sending-cadence controls expose contact-specific skip reasons in logs.

Official documentation Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Contact paths expose completed, waiting and skipped steps with explanations.

Official documentation Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Limited2.4 / 4.8 pts
Evidence

One-month history; detailed skip explanations unclear.

Official documentation Β· Oct 20, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4.8 / 4.8 pts
Evidence

Individual journeys show steps, deliveries and exit reasons.

Official documentation Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4.8 / 4.8 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Core capabilityCampaign engagement reporting2.4 points Β· Inspect delivery and recipient engagement in campaign reports.Supported2.4 / 2.4 pts
Evidence

Available; advanced content/targeting/reporting require eligible plans.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Campaign/flow reporting includes conversions and CSV exports.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Documented; channel credits and plan limits vary.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Supplier confirmed recipient-level results, exports and API access; supplied 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported2.4 / 2.4 pts
Evidence

Broadcast statistics API returns engagement and unsubscribe metrics.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Documented; tier and channel package determine access.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Documented store, audience and lifecycle capability.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Sends, opens, clicks, bounces and complaints.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

Documented; advanced functions require the appropriate plan.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Identified opens, sales and unsubscribes.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

Report Builder provides contact/campaign engagement and exports. Its automated-email exclusion does not negate these campaign-reporting features.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Recipient activity and campaign reports.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

Segment reports include deliveries, clicks, conversions and revenue.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Analysis reports compare delivery and engagement across messages.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Cross-campaign and cross-channel analysis.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Templates, customer data, channels and data exports.

Official documentation Β· Oct 15, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Core capabilityReporting export or data API2.4 points Β· Retrieve campaign or contact results outside the reporting screen.Supported2.4 / 2.4 pts
Evidence

Marketing API exposes campaign product purchases and revenue.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Campaign/flow reporting includes conversions and CSV exports.

Official documentation Β· Oct 15, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Supplier confirmed recipient-level results, exports and API access; supplied 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported2.4 / 2.4 pts
Evidence

Broadcast statistics API returns engagement and unsubscribe metrics.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Segment analytics offers table export and API access.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Reports API exposes engagement, delivery and attributed revenue.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Documented email, customer-event and connected-data workflow.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Aggregate statistics accessible through MCP.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

Newsletter statistics, click data and custom reports are exportable.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Excel broadcast export.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

Report Builder provides contact/campaign engagement and exports. Its automated-email exclusion does not negate these campaign-reporting features.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Report export/sharing.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

Generated campaign reports can be downloaded or scheduled.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

App API retrieves automation click metrics.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

API exports purchases, email events and messaging activity.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Templates, customer data, channels and data exports.

Official documentation Β· Oct 15, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Depth checkPortable recipient-level results3.2 points Β· Export or query delivery and engagement records linked to identifiable contacts for external analysis.
Ask for a demonstration

Retrieve campaign results for individual contacts and show the contact identifiers in the export or API.

A scenario to run with the supplier; not a completed product test.
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Supplier confirmed recipient-level delivery/engagement results with export/API on 2026-10-15 via the site owner.

Vendor confirmed Β· Oct 15, 2026Related documentation
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Limited1.6 / 3.2 pts
Evidence

MCP explicitly lacks recipient/link detail.

Official documentation Β· Oct 20, 2026Source
Supported3.2 / 3.2 pts
Evidence

The export guide identifies contact, click-track and campaign-statistics APIs.

Official documentation Β· Oct 15, 2026Source
Limited1.6 / 3.2 pts
Evidence

Filtered subscriber export; full event schema unverified.

Official documentation Β· Oct 20, 2026Source
Supported3.2 / 3.2 pts
Evidence

Report Builder exports identifiable contact activity for campaigns; automated emails use other reports.

Official documentation Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Identifiable export schema unverified.

Not verified Β· Oct 20, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Export APIs expose identifiable engagement, delivery and purchase data.

Official documentation Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Depth checkExplainable conversion attribution4 points Β· Inspect and adjust the attribution window or engagement rule used to assign conversions to email.
Ask for a demonstration

Change a conversion lookback or qualifying interaction and explain what reported revenue includes.

A scenario to run with the supplier; not a completed product test.
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Configurable channel windows and qualifying interactions determine conversion attribution.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Attribution start rule and lookback window are configurable.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Core capabilityAI email creation2.4 points Β· Generate or revise email content or design with AI.Supported2.4 / 2.4 pts
Evidence

AI content tools; eligible plan required.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Composer creates campaigns; task credits apply.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Aura assists campaign content creation.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Newsletter AI; supplier confirmed supported languages including English on 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported2.4 / 2.4 pts
Evidence

Connected external AI client drafts broadcasts; sends need explicit confirmation.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Active Intelligence generates campaigns and workflows.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI generates marketing content and forms.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

MCP-connected assistant drafts campaigns with explicit approval.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

External AI prepares email drafts.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI email and campaign generation; entry-tier usage limits.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI subject/newsletter drafts.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI drafts marketing copy.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Editable AI Writer output.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI Essentials generates message and subject-line copy.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI styles, translation and execution skills; agent is beta.

Official documentation Β· Oct 15, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

BrazeAI generation; contracted edition determines scope.

Official documentation Β· Oct 15, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Core capabilityAI analysis or send optimization2.4 points Β· Use campaign data for AI insights, recommendations or send timing.Supported2.4 / 2.4 pts
Evidence

Send optimization and campaign/store insights.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Composer audits campaigns and segments; task credits apply.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Send-time optimization and product recommendations by tier.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Pulsy insights and smart timing; English confirmed by supplier, 2026-10-15.

Vendor confirmed Β· Oct 15, 2026Related documentation
Supported2.4 / 2.4 pts
Evidence

External MCP client analyzes account data and acts with authorization.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Suggested segments, actions and predictive sending.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Reports AI; advanced recommendations and timing on Pro.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

External MCP assistant queries account data and performs approved actions.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI can inspect actual aggregate statistics.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

Send-time optimization; enterprise AI recommendations.

Official documentation Β· Oct 15, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Not established in reviewed evidence; request this specific demonstration.

Not verified Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Predictive audience/product assistance, higher tier.

Official documentation Β· Oct 20, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI Pro/Journeys add timing, audiences and personalized flows.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Send optimization, content analysis and agent execution.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

Nova analyzes results and proposes reviewed actions.

Official documentation Β· Oct 15, 2026Source
Supported2.4 / 2.4 pts
Evidence

AI optimization, decisioning and operator tools.

Official documentation Β· Oct 15, 2026Source
Not verified0–2.4 / 2.4 pts
Evidence

Postscript Email is advertised with a waitlist; production scope not verified.

Not verified Β· Oct 15, 2026Source
Depth checkAI analysis grounded in account data3.2 points Β· Ask AI to analyze actual campaign or audience data rather than generate an ungrounded general suggestion.
Ask for a demonstration

Ask about a named campaign’s weak segment and inspect the underlying figures used.

A scenario to run with the supplier; not a completed product test.
Supported3.2 / 3.2 pts
Evidence

Analytics AI analyzes connected store and campaign performance.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Composer audits existing campaigns, segments and journeys with explanatory findings.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Aura accesses campaign details and customer engagement for segmentation and recommendations.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Pulsy analyzes actual campaign, engagement and purchase data.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

AI connectors can inspect subscriber, campaign, purchase and report data.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Active Intelligence reads automation outcomes and activity logs.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Reports AI analyzes account campaigns, journeys, products and sales.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

MCP exposes account campaigns, events, customers and revenue to an authorized AI client.

Official documentation Β· Oct 15, 2026Source
Supported3.2 / 3.2 pts
Evidence

Account statistics are MCP-readable.

Official documentation Β· Oct 20, 2026Source
Supported3.2 / 3.2 pts
Evidence

MCP analyzes actual newsletter performance and contact engagement.

Official documentation Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

Not verified.

Not verified Β· Oct 20, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–3.2 / 3.2 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Depth checkReview before AI publication4 points Β· Keep AI-generated or AI-edited campaign changes subject to an explicit review or confirmation before publishing or sending.
Ask for a demonstration

Ask the AI to change and send an email, and show the confirmation or draft boundary before release.

A scenario to run with the supplier; not a completed product test.
Supported4 / 4 pts
Evidence

Write with AI inserts reviewed suggestions into an editable draft.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Composer audit is advisory: changes must be reviewed and applied by the marketer.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Aura suggestions require the user’s action; campaign text cannot change independently.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

AI scheduling or sending requires explicit confirmation.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

AI-assisted campaign composition is followed by explicit review and send steps.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

MCP writes require explicit approval; read-only is the default.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Newsletter send/schedule needs confirmation.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

AI newsletters remain drafts until the marketer edits, schedules or sends them.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Draft can be edited before use.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Generated copy is reviewed and inserted into an editable email draft.

Official documentation Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Writer output reviewed before sending.

Official documentation Β· Oct 20, 2026Source
Supported4 / 4 pts
Evidence

Suggested messages are reviewed before inclusion and scheduling.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Supported4 / 4 pts
Evidence

Nova prepares execution plans for marketer review and approval.

Official documentation Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Not verified0–4 / 4 pts
Evidence

This specific workflow has not been established by the reviewed evidence.

Not verified Β· Oct 15, 2026Source
Depth checkRead campaign reports through an MCP AI connector2.5 points Β· Demonstrate "Read campaign reports through an MCP AI connector" with test data. Show the result, an exception case, and the required plan.
Ask for a demonstration

Demonstrate "Read campaign reports through an MCP AI connector" with test data. Show the result, an exception case, and the required plan.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Supported2.5 / 2.5 pts
Evidence

Pulseem MCP exposes campaign statistics to connected AI clients. Hebrew official documentation; English tool access was separately supplier-confirmed. API activation and client plan can restrict tools; no quota inferred.

Official documentation Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkRender previews in multiple email clients2.5 points Β· Demonstrate "Render previews in multiple email clients" with test data. Show the result, an exception case, and the required plan.
Ask for a demonstration

Demonstrate "Render previews in multiple email clients" with test data. Show the result, an exception case, and the required plan.

A scenario to run with the supplier; not a completed product test.
Supported2.5 / 2.5 pts
Evidence

Litmus-powered Inbox Preview renders selected email clients and devices. Paid monthly Marketing plan; 25 preview tokens per billing cycle; each generated or updated client preview consumes a token.

Official documentation Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Supported2.5 / 2.5 pts
Evidence

Inbox Preview shows major webmail, desktop and mobile email clients. Inbox Preview excludes free accounts; other checks depend on editor availability. This is not a delivery guarantee.

Official documentation Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkCheck broken links before sending2.5 points Β· Insert one valid link and one broken link in a draft. Run the checker and show which link types it cannot check.
Ask for a demonstration

Insert one valid link and one broken link in a draft. Run the checker and show which link types it cannot check.

A scenario to run with the supplier; not a completed product test.
Supported2.5 / 2.5 pts
Evidence

Link Checker tests campaign links but excludes merge-tag links, anchors and mailto addresses. Confirm builder and local plan entitlement; excluded link types still require manual checks.

Official documentation Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkRun a pre-send spam-content check2.5 points Β· Demonstrate "Run a pre-send spam-content check" with test data. Show the result, an exception case, and the required plan.
Ask for a demonstration

Demonstrate "Run a pre-send spam-content check" with test data. Show the result, an exception case, and the required plan.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Supported2.5 / 2.5 pts
Evidence

Spam Check identifies potentially problematic message content before sending. Inbox Preview excludes free accounts; other checks depend on editor availability. This is not a delivery guarantee.

Official documentation Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkPreview email in dark mode2.5 points Β· Demonstrate "Preview email in dark mode" with test data. Show the result, an exception case, and the required plan.
Ask for a demonstration

Demonstrate "Preview email in dark mode" with test data. Show the result, an exception case, and the required plan.

A scenario to run with the supplier; not a completed product test.
Supported2.5 / 2.5 pts
Evidence

Inbox Preview includes supported Apple Mail, Outlook and mobile dark-mode clients. Paid monthly Marketing plan; 25 preview tokens per billing cycle; each generated or updated client preview consumes a token.

Official documentation Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Supported2.5 / 2.5 pts
Evidence

The editor Preview supports desktop and mobile dark-mode checks. Inbox Preview excludes free accounts; other checks depend on editor availability. This is not a delivery guarantee.

Official documentation Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkEdit the plain-text email alternative2.5 points Β· Demonstrate "Edit the plain-text email alternative" with test data. Show the result, an exception case, and the required plan.
Ask for a demonstration

Demonstrate "Edit the plain-text email alternative" with test data. Show the result, an exception case, and the required plan.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkSet alternative text for email images2.5 points Β· Demonstrate "Set alternative text for email images" with test data. Show the result, an exception case, and the required plan.
Ask for a demonstration

Demonstrate "Set alternative text for email images" with test data. Show the result, an exception case, and the required plan.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkAutomatically append campaign UTM parameters2.5 points Β· Demonstrate "Automatically append campaign UTM parameters" with test data. Show the result, an exception case, and the required plan.
Ask for a demonstration

Demonstrate "Automatically append campaign UTM parameters" with test data. Show the result, an exception case, and the required plan.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Not verified0–2.5 / 2.5 pts
Evidence

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source

WHAT WE MEASURE

The criteria behind the score.

The established 20 checks contribute 80 points. Eight new operational checks contribute 20 points. AI checks are included in their own group and are excluded when AI priority is set to zero. These assess documented capability scope, not measured performance. Adjust group priorities in the comparison tool.

See the complete calculation β†’
  1. Campaign creation 20%

    Can your team create and review the emails it needs?

  2. Audience segmentation 20%

    Can the right contacts be selected and suppressed?

  3. Triggered email journeys 16%

    Can routine follow-up run from reliable triggers?

  4. Reporting and connected data 12%

    Can results and connected data be inspected?

  5. AI assistance and optimization 14.5%

    Does AI reduce useful work beyond a generic writing prompt?

  6. Operational detail 17.5%

    Specific workflow, integration and control checks beyond the established rubric.

THE PRACTICAL BUYER’S GUIDE

How to choose email marketing.

The right email platform depends on the program you can run consistently, not the number of templates in its gallery. A local service company sending a monthly newsletter has different requirements from a retailer reacting to thousands of purchase events. Start with your addressable audience, monthly send volume and two or three essential journeys. Then compare the tier that actually supports those journeys. A cheap entry plan can become the wrong purchase when segmentation, workflow steps or team access require an upgrade. Our comparisons distinguish documented capabilities from conditional access and unverified details; they do not claim that a vendor's feature list proves inbox placement, conversion uplift or customer satisfaction.

Test one complete campaign, not just the editor

Use a small sample list with realistic attributes, an unsubscribed person, a duplicate and a recent buyer. Build a segment, create a mobile-friendly message, send to internal seed addresses and inspect the resulting report. Ask a second teammate to review it without sharing the administrator password. This exercise reveals whether the plan supports the actual approval and audience workflow. Check what happens when a customer changes preferences during the send queue. Your acceptance criteria should include correct recipients, correct links, legible rendering and a usable suppression record. Those are operational requirements you can verify; an attractive demo email alone does not establish them.

Normalize pricing against your next twelve months

Record the current list size, expected monthly growth and messages per subscriber. Include welcome series, reminders, tests and seasonal campaigns when estimating sends. Ask whether the vendor bills stored contacts, active contacts, subscribed contacts or a peak count, and whether the same person in several audiences is counted several times. Compare the steady renewal price after promotions, the same billing commitment and the same audience assumptions. A free tier is useful for testing but can have different workflow and support entitlements. Keep implementation and migration time in the decision even when it does not appear on the software invoice.

Treat AI and deliverability as separate evaluations

Ask the AI to draft a campaign using your approved product information, then check facts, tone, links and any implied promises. Next test a data task, such as explaining a segment or a campaign change, and verify its answer against the underlying report. A writing assistant, send-time prediction and an agent that changes a campaign are different capabilities. Separately validate your sending-domain setup, unsubscribe behavior and suppression handling. Gmail documents authentication and bulk-sender requirements; choose a vendor that helps you implement them correctly. No AI feature or vendor deliverability slogan substitutes for permission, relevant content, clean data and monitored sending practices.

What changes the total cost?

  • Billable audience definition, tier growth and peak contact count.
  • Send allowances, overage rates and paid channel extensions.
  • Required automation, reporting, user-seat and support tier.

Where purchases go wrong

  • Comparing a temporary discount with a competitor's steady monthly rate.
  • Scoring an announced future AI feature as if it were included and usable today.
  • Migrating contacts while losing suppression status, source information or preference history.

Bring these questions to the demo

  • Show a campaign approval and a role-restricted teammate account.
  • Build a segment from purchase and engagement data, then exclude recent buyers.
  • Demonstrate what happens after a one-click unsubscribe.
  • Show the exact renewal bill at today's and next year's audience size.

Questions buyers ask

Is the lowest-priced plan the best starting point?

Only if it supports the workflows you will actually launch. Compare the complete required tier, not an isolated headline rate. A smaller tool with the right functions can be more suitable than a larger suite, while a cheap tier that forces immediate upgrades may cost more operationally.

Does a native AI label mean campaigns run themselves?

No. It may mean text generation, prediction, analytics or autonomous actions. Read the capability notes and confirm plan, permissions and quotas. Keep a review step for content and audience changes until your own tests justify more automation.

Can I compare inbox placement from these feature scores?

No. The score represents documented feature fit under the selected criteria. Inbox placement needs controlled tests and ongoing monitoring of your actual domain, content and recipients. This catalog does not invent a deliverability benchmark.

Research sources

  1. Gmail sender requirements
  2. Mailchimp plan definitions
  3. GetResponse plan limits
  4. Omnisend current plans

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