Core capabilityEmail editor and templatesBuild an email using a visual editor or reusable templates. 4 points maximum | Supported4 / 4 pts Visual templates; automation-rule emails use classic editor. Official documentation Β· Oct 20, 2026Source β |
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Core capabilityPersonalized email contentInsert contact or customer data into email content. 4 points maximum | Supported4 / 4 pts Contact personalisation variables. Official documentation Β· Oct 20, 2026Source β |
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Depth checkPreview real recipient contentPreview or test personalized content with a selected recipient before release. 5.6 points maximumAsk for a demonstrationShow a test contact with missing and populated fields and inspect the resulting email. A scenario to run with the supplier; not a completed product test. | Not verified0β5.6 / 5.6 pts Not verified. Not verified Β· Oct 20, 2026Source β |
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Depth checkControlled email experimentsSplit a campaign audience between content or subject variants and inspect each result. 6.4 points maximumAsk for a demonstrationCreate a two-variant test and show how recipients and the winning result are determined. A scenario to run with the supplier; not a completed product test. | Supported6.4 / 6.4 pts Newsletter A/B creation documented. Official documentation Β· Oct 20, 2026Source β |
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Core capabilityBehavior and attribute filtersSelect contacts using engagement, profile or purchase conditions. 4 points maximum | Supported4 / 4 pts Tag and signup-date targeting. Official documentation Β· Oct 20, 2026Source β |
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Core capabilityAutomatically updated audiencesKeep saved audiences current as contact behavior or attributes change. 4 points maximum | Not verified0β4 / 4 pts Workflow-updated tags; saved dynamic segments unverified. Not verified Β· Oct 20, 2026Source β |
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Depth checkTime-bounded behavioral exclusionsMaintain an audience combining a recent engagement window with a purchase exclusion. 5.6 points maximumAsk for a demonstrationBuild clicked-in-30-days AND not-purchased, then show how membership changes after purchase. A scenario to run with the supplier; not a completed product test. | Not verified0β5.6 / 5.6 pts Not verified. Not verified Β· Oct 20, 2026Source β |
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Depth checkCross-campaign contact pressurePrevent overlapping email campaigns or journeys from repeatedly contacting the same person within a configured window. 6.4 points maximumAsk for a demonstrationSchedule two eligible messages close together and show the rule that suppresses or delays the second. A scenario to run with the supplier; not a completed product test. | Not verified0β6.4 / 6.4 pts Not verified. Not verified Β· Oct 20, 2026Source β |
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Core capabilityEvent-triggered emailStart a welcome or follow-up email from a contact event. 3.2 points maximum | Supported3.2 / 3.2 pts Subscription or sale triggers. Official documentation Β· Oct 20, 2026Source β |
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Core capabilityDelays and conditional journey pathsWait between steps and choose a path using a condition. 3.2 points maximum | Supported3.2 / 3.2 pts Conditions and timed waits. Official documentation Β· Oct 20, 2026Source β |
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Depth checkRecheck conversion before follow-upRecheck purchase or conversion eligibility after a delay so converted customers avoid an irrelevant follow-up. 4.8 points maximumAsk for a demonstrationLet a test contact purchase during a delay and show which next message is skipped. A scenario to run with the supplier; not a completed product test. | Supported4.8 / 4.8 pts After wait, purchase tag changes the path. Official documentation Β· Oct 20, 2026Source β |
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Depth checkInspect individual journey progressInspect a contactβs current or completed steps and the reason for a skipped or waiting email. 4.8 points maximumAsk for a demonstrationOpen one test participant and explain the wait, branch, or skip shown in its history. A scenario to run with the supplier; not a completed product test. | Limited2.4 / 4.8 pts One-month history; detailed skip explanations unclear. Official documentation Β· Oct 20, 2026Source β |
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Core capabilityCampaign engagement reportingInspect delivery and recipient engagement in campaign reports. 2.4 points maximum | Supported2.4 / 2.4 pts Sends, opens, clicks, bounces and complaints. Official documentation Β· Oct 20, 2026Source β |
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Core capabilityReporting export or data APIRetrieve campaign or contact results outside the reporting screen. 2.4 points maximum | Supported2.4 / 2.4 pts Aggregate statistics accessible through MCP. Official documentation Β· Oct 20, 2026Source β |
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Depth checkPortable recipient-level resultsExport or query delivery and engagement records linked to identifiable contacts for external analysis. 3.2 points maximumAsk for a demonstrationRetrieve campaign results for individual contacts and show the contact identifiers in the export or API. A scenario to run with the supplier; not a completed product test. | Limited1.6 / 3.2 pts MCP explicitly lacks recipient/link detail. Official documentation Β· Oct 20, 2026Source β |
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Depth checkExplainable conversion attributionInspect and adjust the attribution window or engagement rule used to assign conversions to email. 4 points maximumAsk for a demonstrationChange a conversion lookback or qualifying interaction and explain what reported revenue includes. A scenario to run with the supplier; not a completed product test. | Not verified0β4 / 4 pts Not verified. Not verified Β· Oct 20, 2026Source β |
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Core capabilityAI email creationGenerate or revise email content or design with AI. 2.4 points maximum | Supported2.4 / 2.4 pts External AI prepares email drafts. Official documentation Β· Oct 20, 2026Source β |
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Core capabilityAI analysis or send optimizationUse campaign data for AI insights, recommendations or send timing. 2.4 points maximum | Supported2.4 / 2.4 pts AI can inspect actual aggregate statistics. Official documentation Β· Oct 20, 2026Source β |
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Depth checkAI analysis grounded in account dataAsk AI to analyze actual campaign or audience data rather than generate an ungrounded general suggestion. 3.2 points maximumAsk for a demonstrationAsk about a named campaignβs weak segment and inspect the underlying figures used. A scenario to run with the supplier; not a completed product test. | Supported3.2 / 3.2 pts Account statistics are MCP-readable. Official documentation Β· Oct 20, 2026Source β |
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Depth checkReview before AI publicationKeep AI-generated or AI-edited campaign changes subject to an explicit review or confirmation before publishing or sending. 4 points maximumAsk for a demonstrationAsk the AI to change and send an email, and show the confirmation or draft boundary before release. A scenario to run with the supplier; not a completed product test. | Supported4 / 4 pts Newsletter send/schedule needs confirmation. Official documentation Β· Oct 20, 2026Source β |
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Depth checkRead campaign reports through an MCP AI connectorDemonstrate "Read campaign reports through an MCP AI connector" with test data. Show the result, an exception case, and the required plan. 2.5 points maximumAsk for a demonstrationDemonstrate "Read campaign reports through an MCP AI connector" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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Depth checkRender previews in multiple email clientsDemonstrate "Render previews in multiple email clients" with test data. Show the result, an exception case, and the required plan. 2.5 points maximumAsk for a demonstrationDemonstrate "Render previews in multiple email clients" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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Depth checkCheck broken links before sendingInsert one valid link and one broken link in a draft. Run the checker and show which link types it cannot check. 2.5 points maximumAsk for a demonstrationInsert one valid link and one broken link in a draft. Run the checker and show which link types it cannot check. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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Depth checkRun a pre-send spam-content checkDemonstrate "Run a pre-send spam-content check" with test data. Show the result, an exception case, and the required plan. 2.5 points maximumAsk for a demonstrationDemonstrate "Run a pre-send spam-content check" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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Depth checkPreview email in dark modeDemonstrate "Preview email in dark mode" with test data. Show the result, an exception case, and the required plan. 2.5 points maximumAsk for a demonstrationDemonstrate "Preview email in dark mode" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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Depth checkEdit the plain-text email alternativeDemonstrate "Edit the plain-text email alternative" with test data. Show the result, an exception case, and the required plan. 2.5 points maximumAsk for a demonstrationDemonstrate "Edit the plain-text email alternative" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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Depth checkSet alternative text for email imagesDemonstrate "Set alternative text for email images" with test data. Show the result, an exception case, and the required plan. 2.5 points maximumAsk for a demonstrationDemonstrate "Set alternative text for email images" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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Depth checkAutomatically append campaign UTM parametersDemonstrate "Automatically append campaign UTM parameters" with test data. Show the result, an exception case, and the required plan. 2.5 points maximumAsk for a demonstrationDemonstrate "Automatically append campaign UTM parameters" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0β2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified Β· Oct 21, 2026Source β |
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