Ahrefs

US PRODUCT RESEARCH

Ahrefs

Ahrefs brings keyword, competitor and backlink research together with technical auditing and rank tracking. Current plans also expose API and MCP access, with row limits. The plan page rendered euro prices during review; these are not converted into invented US or UK prices.

Checked Oct 20, 2026 · 4 official sources · Desk research

SEO & AI search visibility

A GOOD FIT WHEN

SEO teams investigating competitor content and technical site issues.

Technical crawling with JavaScript
Competitor research
API and MCP access

LOOK MORE CLOSELY WHEN

A team assuming daily rank updates and unlimited exports are standard.

Weekly default rank refresh
Additional users cost extra
Several AI/reporting functions are add-ons

CATEGORY-SPECIFIC EVIDENCE

Capabilities, controls and depth.

Scores combine core capabilities and workflow depth. Full support earns full points; limited support earns half. Unverified features create a range, and paid-plan requirements are shown in the evidence. How scoring works →

SEO & AI search visibility · 28 features

89–98/100 documented fit

Core capabilities32 / 32 pts10/10 checks with established status

Workflow depth57–65.6 / 68 pts15/18 checks with established status

Show checksShowing fewer rows does not change the score.

SEO & AI search visibility · 28 weighted capability checks
Feature / weight	Support, evidence & points
Core capabilityKeyword metricsSearch volume and difficulty with a selectable market. 4 points maximum Ask for a demonstration Demonstrate keyword metrics with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4 / 4 pts Keyword research is included. Official documentation · Oct 20, 2026Source
Core capabilityCompetitor researchInspect competing domains and their organic keywords. 4 points maximum Ask for a demonstration Demonstrate competitor research with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4 / 4 pts Site Explorer supports competitor analysis. Official documentation · Oct 20, 2026Source
Depth checkKeyword clusteringGroup related keywords or search intents into useful topic sets. 6 points maximum Ask for a demonstration Demonstrate keyword clustering with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported6 / 6 pts Keyword clusters and intents are listed on Standard. Official documentation · Oct 20, 2026Source
Depth checkBacklink gap analysisFind referring domains or links competitors have and the target lacks. 6 points maximum Ask for a demonstration Demonstrate backlink gap analysis with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported6 / 6 pts Link Intersect supports competitor link research. Official documentation · Oct 20, 2026Source
Core capabilityCountry and local trackingTrack keywords for a selected geographic market. 3.2 points maximum Ask for a demonstration Demonstrate country and local tracking with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Rank tracking supports selected locations. Official documentation · Oct 20, 2026Source
Core capabilityDevice segmentationSeparate mobile and desktop ranking results. 3.2 points maximum Ask for a demonstration Demonstrate device segmentation with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Mobile and desktop ranks can be compared. Official documentation · Oct 20, 2026Source
Depth checkDaily rank refreshObtain a daily rank history in a documented plan or add-on. 4.8 points maximum Ask for a demonstration Demonstrate daily rank refresh with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Limited2.4 / 4.8 pts The plan matrix specifies weekly updates; daily access is not established here. Official documentation · Oct 20, 2026Source
Depth checkHistorical competitor trackingCompare competitor rankings over time, not just one snapshot. 4.8 points maximum Ask for a demonstration Demonstrate historical competitor tracking with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Compare competitor visibility and ranking history. Official documentation · Oct 20, 2026Source
Core capabilityCrawl and indexability checksIdentify broken pages, redirects and indexing blockers. 3.2 points maximum Ask for a demonstration Demonstrate crawl and indexability checks with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Audit indexability, redirects and technical issues. Official documentation · Oct 20, 2026Source
Core capabilityExportable issue listsExport actionable URL-level findings. 3.2 points maximum Ask for a demonstration Demonstrate exportable issue lists with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Export issues in CSV or ZIP. Official documentation · Oct 20, 2026Source
Depth checkJavaScript renderingAudit client-rendered pages with a documented rendering option. 4.8 points maximum Ask for a demonstration Demonstrate javascript rendering with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Site Audit executes JavaScript. Official documentation · Oct 20, 2026Source
Depth checkScheduled change monitoringSchedule repeat crawls or monitor page changes over time. 4.8 points maximum Ask for a demonstration Demonstrate scheduled change monitoring with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Always-on audit options and crawl history are documented. Official documentation · Oct 20, 2026Source
Core capabilityClient-ready reportsExport or share SEO findings without sharing account credentials. 3.2 points maximum Ask for a demonstration Demonstrate client-ready reports with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Report Builder is listed with per-plan limits. Official documentation · Oct 20, 2026Source
Core capabilitySearch Console integrationCombine first-party Search Console data with SEO research. 3.2 points maximum Ask for a demonstration Demonstrate search console integration with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Search Console reporting is documented. Official documentation · Oct 20, 2026Source
Depth checkScheduled client reportsDeliver recurring reports automatically. 4.8 points maximum Ask for a demonstration Demonstrate scheduled client reports with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Scheduled reports are available through the reporting add-on. Official documentation · Oct 20, 2026Source
Depth checkDocumented APIRetrieve SEO data programmatically with stated access conditions. 4.8 points maximum Ask for a demonstration Demonstrate documented api with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts API row limits vary by plan. Official documentation · Oct 20, 2026Source
Core capabilityAI answer visibilityMeasure brand mentions or citations in AI search answers. 2.4 points maximum Ask for a demonstration Demonstrate ai answer visibility with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.4 / 2.4 pts Plans include a limited AI prompt-check allowance. Official documentation · Oct 20, 2026Source
Core capabilityAI content assistanceGenerate or improve content with contextual SEO guidance. 2.4 points maximum Ask for a demonstration Demonstrate ai content assistance with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.4 / 2.4 pts Content Kit is a separately priced AI writing/review option. Official documentation · Oct 20, 2026Source
Depth checkAI access to account dataQuery real project data through a documented assistant or MCP connection. 3.6 points maximum Ask for a demonstration Demonstrate ai access to account data with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.6 / 3.6 pts MCP exposes Ahrefs data within plan limits. Official documentation · Oct 20, 2026Source
Depth checkAI action controlsDocument permissions, approval or audit controls for actions performed by AI. 3.6 points maximum Ask for a demonstration Demonstrate ai action controls with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–3.6 / 3.6 pts End-to-end AI action governance was not established. Not verified · Oct 20, 2026Source
Depth checkQuery SEO data through an MCP AI connectorDemonstrate "Query SEO data through an MCP AI connector" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Query SEO data through an MCP AI connector" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts The Site Audit Page Explorer endpoint is listed as API + MCP and exposes audit fields. Endpoint costs 50 API units per request; API/MCP plan entitlement must be verified. Official documentation · Oct 21, 2026Source
Depth checkInspect links between hreflang language variantsDemonstrate "Inspect links between hreflang language variants" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Inspect links between hreflang language variants" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Site Audit visualizes hreflang clusters and their linking errors. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source
Depth checkValidate structured data against schema rulesDemonstrate "Validate structured data against schema rules" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Validate structured data against schema rules" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Site Audit validates structured data against Google and Schema.org requirements. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source
Depth checkIdentify competing pages for the same keywordDemonstrate "Identify competing pages for the same keyword" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Identify competing pages for the same keyword" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkInspect the crawled source and rendered HTMLDemonstrate "Inspect the crawled source and rendered HTML" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Inspect the crawled source and rendered HTML" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Audit data exposes raw HTML, rendered HTML and crawled text for inspection. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source
Depth checkSuggest internal links with source and target URLsDemonstrate "Suggest internal links with source and target URLs" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Suggest internal links with source and target URLs" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Internal link suggestions identify source, destination and keyword context. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source
Depth checkFlag when a different URL ranks than the chosen targetAssign a target page to a tracked keyword. Show a case where another page ranks and the URL history or warning. 2.5 points maximum Ask for a demonstration Assign a target page to a tracked keyword. Show a case where another page ranks and the URL history or warning. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkInspect real-user Core Web Vitals dataDemonstrate "Inspect real-user Core Web Vitals data" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Inspect real-user Core Web Vitals data" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Site Audit exposes CrUX real-user performance metrics alongside Lighthouse data. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source

Compare in SEO & AI search visibility →

AI CAPABILITY CHECK

What does its AI actually do?

Through an integration

AI content tools, prompt monitoring and MCP data access have separate allowances.

Official AI source

Documented capabilities

Tracked AI prompts
AI content assistance
MCP server

Limits to check

Content Kit and project boosts may cost extra
Broad action approval controls not verified

Understand the full price

Public page displayed €119/month. Confirm local currency, taxes and term; the documented default rank refresh is weekly.

Billing basis: monthly. Unit: account / month. Currency: EUR.

Verify current pricing with the vendor

Integrations and deployment

Google Search Console
Looker Studio
MCP

Security claims require the relevant agreement and technical evidence. This is a review of public documentation.

US buying context

English-language service with international purchasing. Confirm regional tax, billing currency and required location in the offer.

The evidence record

Keyword research is included.

Plan	Published price	Documented inclusions	Limits and conditions
Lite Plan source ↗	EUR 119 Monthly · account / month	Site Explorer Site Audit API/MCP	750 tracked keywords; 100,000 crawl credits; 1 user
Standard Plan source ↗	EUR 229 Monthly · account / month	Keyword clustering Content Explorer Longer history	2,000 keywords; 500,000 crawl credits; 1 user

Ahrefs

SEO teams investigating competitor content and technical site issues.

A team assuming daily rank updates and unlimited exports are standard.

Capabilities, controls and depth.

What does its AI actually do?

Documented capabilities

Limits to check

Understand the full price

Integrations and deployment

US buying context

The evidence record

Source library

Keep your options open.

SE Ranking

Plans and feature boundaries