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US PRODUCT RESEARCH

Zapier

A cloud automation platform for connecting business apps through event-driven workflows, with tables, forms, and AI actions. Task billing makes workflow design part of the purchasing decision.

Checked Oct 15, 2026 · 6 official sources · Desk research
Workflow automation
A GOOD FIT WHEN

Business teams connecting familiar cloud applications without maintaining an integration server.

  • Broad app connector ecosystem
  • Multi-step workflows, tables, and forms
  • Documented replay and usage controls
LOOK MORE CLOSELY WHEN

You require native two-way synchronization or expect every AI operation to cost one task.

  • Free workflows are limited to two steps
  • AI model tiers and tool calls change task consumption
  • Zaps are one-way automations; paired flows need loop prevention

CATEGORY-SPECIFIC EVIDENCE

Capabilities, controls and depth.

Scores combine core capabilities and workflow depth. Full support earns full points; limited support earns half. Unverified features create a range, and paid-plan requirements are shown in the evidence. How scoring works →

Workflow automation · 28 features
42–100/100 documented fit
Core capabilities25.6–32 / 32 pts8/10 checks with established status
Workflow depth16.8–68 / 68 pts4/18 checks with established status
Showing fewer rows does not change the score.
Workflow automation · 28 weighted capability checks
Feature / weightSupport, evidence & points
Core capabilityApplication connectorsUse supported connector operations to connect business applications.
4 points maximum		Supported4 / 4 pts

Supported app connectors are documented.

Official documentation · Oct 15, 2026Source
Core capabilityCustom APIs or webhooksConnect a custom HTTP API, webhook or custom connector.
4 points maximum		Supported4 / 4 pts

Webhooks are available on paid plans.

Official documentation · Oct 15, 2026Source
Depth checkConnection identity and access scopeConfigure or inspect the identity/credentials and scope used by a connected application.
5.6 points maximum
Ask for a demonstration

Show which account a workflow uses and which data/actions its connection can access.

A scenario to run with the supplier; not a completed product test.
Not verified0–5.6 / 5.6 pts

The reviewed evidence does not establish this advanced behavior: connection identity and access scope. Request the demonstration above; absence of public evidence does not establish absence of the feature.

Not verified · Oct 15, 2026Source
Depth checkAuthenticated webhook or API triggerProtect an inbound webhook/API trigger with authentication or documented verification controls.
6.4 points maximum
Ask for a demonstration

Call a test endpoint without valid credentials and show it being rejected.

A scenario to run with the supplier; not a completed product test.
Not verified0–6.4 / 6.4 pts

The reviewed evidence does not establish this advanced behavior: authenticated webhook or api trigger. Request the demonstration above; absence of public evidence does not establish absence of the feature.

Not verified · Oct 15, 2026Source
Core capabilityConditional workflow pathsBranch or filter workflow execution based on conditions.
4 points maximum		Supported4 / 4 pts

Multi-step workflows and their paths require Professional or above.

Official documentation · Oct 15, 2026Source
Core capabilityData transformation stepsMap, format or transform data between workflow steps.
4 points maximum		Not verified0–4 / 4 pts

The reviewed documentation does not establish data transformation steps at this feature level. This is an evidence gap, not a finding that the capability is absent.

Not verified · Oct 15, 2026Source
Depth checkIteration with conditional pathsProcess a list with loops/iteration and branch according to each item’s result.
5.6 points maximum
Ask for a demonstration

Process three records, route one exception separately and show the per-record results.

A scenario to run with the supplier; not a completed product test.
Not verified0–5.6 / 5.6 pts

The reviewed evidence does not establish this advanced behavior: iteration with conditional paths. Request the demonstration above; absence of public evidence does not establish absence of the feature.

Not verified · Oct 15, 2026Source
Depth checkExplicit error branch or fallbackDefine what should happen when an intermediate action fails.
6.4 points maximum
Ask for a demonstration

Fail the second step and show the configured fallback rather than a silent incomplete run.

A scenario to run with the supplier; not a completed product test.
Not verified0–6.4 / 6.4 pts

The reviewed evidence does not establish this advanced behavior: explicit error branch or fallback. Request the demonstration above; absence of public evidence does not establish absence of the feature.

Not verified · Oct 15, 2026Source
Core capabilityExecution history and monitoringInspect workflow runs, job history or execution status.
3.2 points maximum		Supported3.2 / 3.2 pts

Run history and held runs are documented.

Official documentation · Oct 15, 2026Source
Core capabilityFailure handling or replayHandle errors or retry/replay a failed execution.
3.2 points maximum		Supported3.2 / 3.2 pts

Held runs can be replayed.

Official documentation · Oct 15, 2026Source
Depth checkPer-step input/output diagnosticsInspect individual step results and errors in a workflow execution.
4.8 points maximum
Ask for a demonstration

Open a failed run and show which step failed and the input/output relevant to repair.

A scenario to run with the supplier; not a completed product test.
Supported4.8 / 4.8 pts

Held-run diagnostics identify the failed connection, policy or data condition for an individual run.

Official documentation · Oct 15, 2026Source
Depth checkControlled retry or failed-run replayConfigure or initiate retries/replay with visible execution boundaries.
4.8 points maximum
Ask for a demonstration

Retry the failed work and explain which completed actions will or will not run again.

A scenario to run with the supplier; not a completed product test.
Supported4.8 / 4.8 pts

A held run can be replayed after fixing its disconnected account, permission or capacity problem.

Official documentation · Oct 15, 2026Source
Core capabilityWorkflow or team permissionsLimit access to workflows, teams or shared connections.
2.4 points maximum		Supported2.4 / 2.4 pts

Shared connections and team controls vary by tier.

Official documentation · Oct 15, 2026Source
Core capabilityDeployment or connection policy controlsUse environments, managed secrets, connector policies or comparable deployment controls.
2.4 points maximum		Not verified0–2.4 / 2.4 pts

The reviewed documentation does not establish deployment or connection policy controls at this feature level. This is an evidence gap, not a finding that the capability is absent.

Not verified · Oct 15, 2026Source
Depth checkWorkflow version or change historyInspect or restore earlier workflow definitions or a change history.
3.2 points maximum
Ask for a demonstration

Change a workflow, then show the previous version and restoration/audit options.

A scenario to run with the supplier; not a completed product test.
Supported3.2 / 3.2 pts

Published versions and drafts are tracked separately; configured publishing restrictions require approval.

Official documentation · Oct 15, 2026Source
Depth checkRestricted shared credentials or secretsControl which collaborators can use or administer shared credentials/secrets.
4 points maximum
Ask for a demonstration

Give a colleague workflow access while showing the boundary around connection credentials.

A scenario to run with the supplier; not a completed product test.
Not verified0–4 / 4 pts

The reviewed evidence does not establish this advanced behavior: restricted shared credentials or secrets. Request the demonstration above; absence of public evidence does not establish absence of the feature.

Not verified · Oct 15, 2026Source
Core capabilityAI workflow-building assistanceUse natural language or AI assistance to construct or change a workflow.
2.4 points maximum		Supported2.4 / 2.4 pts

Copilot assists workflow creation.

Official documentation · Oct 15, 2026Source
Core capabilityAI or agent steps at runtimeRun a model, agent or tool-enabled AI step inside an operational workflow.
2.4 points maximum		Supported2.4 / 2.4 pts

AI model/tool steps use model-tier task multipliers and additional tool consumption.

Official documentation · Oct 15, 2026Source
Depth checkAI step uses configured business contextProvide an AI step with explicit workflow data, knowledge or connected business records.
3.2 points maximum
Ask for a demonstration

Show the exact source records passed into an AI step for a sample execution.

A scenario to run with the supplier; not a completed product test.
Not verified0–3.2 / 3.2 pts

The reviewed evidence does not establish this advanced behavior: ai step uses configured business context. Request the demonstration above; absence of public evidence does not establish absence of the feature.

Not verified · Oct 15, 2026Source
Depth checkHuman approval before AI actionsInsert an approval or review boundary before AI-generated output triggers a consequential action.
4 points maximum
Ask for a demonstration

Let AI propose a record change and show the run waiting for human approval.

A scenario to run with the supplier; not a completed product test.
Supported4 / 4 pts

Human in the Loop can pause a workflow for approval, with explicit decline and timeout outcomes.

Official documentation · Oct 15, 2026Source
Depth checkDetect prompt-injection attempts before agent tool useDemonstrate: Detect prompt-injection attempts before agent tool use. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Detect prompt-injection attempts before agent tool use. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Depth checkOmit sensitive payloads from stored execution logsDemonstrate: Omit sensitive payloads from stored execution logs. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Omit sensitive payloads from stored execution logs. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Depth checkPreserve event order across successive executionsDemonstrate: Preserve event order across successive executions. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Preserve event order across successive executions. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Depth checkChoose pause or discard behaviour when failure storage is fullDemonstrate: Choose pause or discard behaviour when failure storage is full. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Choose pause or discard behaviour when failure storage is full. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Depth checkStop a workflow after a configured execution timeoutDemonstrate: Stop a workflow after a configured execution timeout. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Stop a workflow after a configured execution timeout. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Depth checkSuspend execution and resume from an external callbackDemonstrate: Suspend execution and resume from an external callback. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Suspend execution and resume from an external callback. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Depth checkRestrict workflow requests to approved destinationsDemonstrate: Restrict workflow requests to approved destinations. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Restrict workflow requests to approved destinations. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Depth checkRoll back supported transactional changes on failureDemonstrate: Roll back supported transactional changes on failure. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.
2.5 points maximum
Ask for a demonstration

Demonstrate: Roll back supported transactional changes on failure. State the plan, limits and behaviour on failure. Use a sample event, a repeated event and a failing destination.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified · Oct 21, 2026Source
Compare in Workflow automation →

AI CAPABILITY CHECK

What does its AI actually do?

Native AI capabilities

AI by Zapier can run model-powered steps and tools; Copilot also assists workflow building. These have different usage and product boundaries.

Official AI source

Documented capabilities

  • AI workflow steps
  • Tool-enabled model actions
  • Copilot workflow assistance

Limits to check

  • Standard, Advanced, and Premium model tiers use different task multipliers
  • Tool calls add to metered consumption
  • Agents activities are distinct from ordinary Zap tasks

Understand the full price

Free includes 100 tasks monthly. Professional is displayed from $19.99/month; verify the selected task tier and payment term before budgeting.

Billing basis: quote. Unit: task allowance. Currency: USD.

  • Task overages or higher allowances
  • Agents and Chatbots have separate upgrade options
  • External AI-provider charges when using your own key

Verify current pricing with the vendor

Integrations and deployment

  • Salesforce
  • HubSpot
  • Slack
  • Microsoft Teams
  • Webhooks

Shared connections and SAML are listed for Team; advanced application controls and observability are Enterprise features. Verify restrictions for the specific AI product.

US buying context

USD pricing is available. Forecast actions, AI multipliers, retries, and task tier rather than comparing workflow counts alone.

The evidence record

Free includes 100 monthly tasks and two-step workflows.

Official evidence

AI task cost varies by model tier and tool calls.

Official evidence

Held runs can be replayed after capacity becomes available.

Official evidence

Zaps do not provide native two-way synchronization.

Official evidence

Source library

  1. Plans and product boundaries
  2. AI model tier billing
  3. Workflow limits and replay
  4. Workflow depth documentation
  5. Workflow depth documentation
  6. Workflow depth documentation

Research is based on documentation, not a hands-on performance test. Report a correction.

EXPLORE THE ALTERNATIVES

Keep your options open.

Workflow automation alternatives · highest documented score first.

58–100/100 documented fit

Microsoft Power Automate

Microsoft's cloud and desktop automation platform. Pricing separates per-user attended automation from unattended bot capacity, while Copilot helps create cloud flows.

Good fit forOrganizations building workflows across Microsoft services and applications with Power Platform administration.
$15.00user/month · billed annually
View research
47–100/100 documented fit

Make

A visual integration platform that routes data through connected modules and AI agents. Its credit system charges for work performed, so a single run can consume many credits.

Good fit forOperations teams that want visible branching and transformations across cloud applications.
Usage basedcredits
View research
40–100/100 documented fit

Workato

An integration and orchestration platform with self-service credit plans and broader enterprise editions. Recipes combine app actions, conditional logic, error handling, and AI capabilities.

Good fit forTeams that want production integration controls and a path from self-service to enterprise orchestration.
$75.00month for 2,500 credits
View research

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