Vista Social

US PRODUCT RESEARCH

Vista Social

Vista Social combines publishing, social engagement and reports with Ask Vista. The assistant works with connected profile data; scheduled agents and advanced skills require higher plans. Profile, user, AI-credit and messaging allowances should be costed together.

Checked Oct 20, 2026 · 6 official sources · Desk research

Social media management

A GOOD FIT WHEN

Agencies that want publishing, inbox work and contextual AI in one workflow.

Unified content and engagement workflow
Account-aware AI
Scheduled agents in higher plans

LOOK MORE CLOSELY WHEN

A team expecting all listening, X access and AI agents in the base subscription.

X and broader listening add cost
Credits and contact limits matter
Verify administrative audit and API requirements

CATEGORY-SPECIFIC EVIDENCE

Capabilities, controls and depth.

Scores combine core capabilities and workflow depth. Full support earns full points; limited support earns half. Unverified features create a range, and paid-plan requirements are shown in the evidence. How scoring works →

Social media management · 28 features

78–100/100 documented fit

Core capabilities32 / 32 pts10/10 checks with established status

Workflow depth45.9–68 / 68 pts11/18 checks with established status

Show checksShowing fewer rows does not change the score.

Social media management · 28 weighted capability checks
Feature / weight	Support, evidence & points
Core capabilityMulti-network calendarDraft and schedule posts across supported social networks. 4 points maximum Ask for a demonstration Demonstrate multi-network calendar with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4 / 4 pts Calendar and publishing tools are documented. Official documentation · Oct 20, 2026Source
Core capabilityMedia and design workflowReuse media or connect a design/storage service. 4 points maximum Ask for a demonstration Demonstrate media and design workflow with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4 / 4 pts A reusable media library is available. Official documentation · Oct 20, 2026Source
Depth checkBulk or recurring schedulingPrepare multiple posts or repeat an approved publishing workflow. 6 points maximum Ask for a demonstration Demonstrate bulk or recurring scheduling with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported6 / 6 pts Bulk scheduling tools are listed. Official documentation · Oct 20, 2026Source
Depth checkMandatory publishing approvalsRequire a reviewer to approve posts before publication. 6 points maximum Ask for a demonstration Demonstrate mandatory publishing approvals with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported6 / 6 pts Posts follow configured profile approvals. Official documentation · Oct 20, 2026Source
Core capabilityShared social inboxRead and answer supported messages or comments centrally. 3.2 points maximum Ask for a demonstration Demonstrate shared social inbox with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts A unified social inbox is included. Official documentation · Oct 20, 2026Source
Core capabilityReusable repliesUse saved responses for recurring enquiries. 3.2 points maximum Ask for a demonstration Demonstrate reusable replies with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Saved replies are listed in the engagement tools. Official documentation · Oct 20, 2026Source
Depth checkBrand and keyword listeningMonitor mentions beyond messages addressed to the managed profiles. 4.8 points maximum Ask for a demonstration Demonstrate brand and keyword listening with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Broader social/web listening is a paid add-on. Official documentation · Oct 20, 2026Source
Depth checkAutomated DM workflowsTrigger documented direct-message flows from social interactions. 4.8 points maximum Ask for a demonstration Demonstrate automated dm workflows with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Automated DM workflows have contact allowances. Official documentation · Oct 20, 2026Source
Core capabilityPost and audience analyticsInspect post performance and audience trends. 3.2 points maximum Ask for a demonstration Demonstrate post and audience analytics with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Reports analyse connected profiles and posts. Official documentation · Oct 20, 2026Source
Core capabilityExportable reportsProduce client-facing reports or shareable dashboards. 3.2 points maximum Ask for a demonstration Demonstrate exportable reports with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Client reporting is listed. Official documentation · Oct 20, 2026Source
Depth checkCompetitor comparisonsCompare performance with other profiles. 4.8 points maximum Ask for a demonstration Demonstrate competitor comparisons with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Competitor analysis is listed. Official documentation · Oct 20, 2026Source
Depth checkAPI or BI connectorRetrieve data through a documented API or reporting connector. 4.8 points maximum Ask for a demonstration Demonstrate api or bi connector with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–4.8 / 4.8 pts API scopes and reporting export endpoints need confirmation. Not verified · Oct 20, 2026Source
Core capabilitySeparate client brandsOrganise multiple brands or profile groups. 3.2 points maximum Ask for a demonstration Demonstrate separate client brands with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Profiles can be organised into groups. Official documentation · Oct 20, 2026Source
Core capabilityRoles and permissionsLimit collaborators' editing and publishing rights. 3.2 points maximum Ask for a demonstration Demonstrate roles and permissions with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Ask Vista respects account permissions. Official documentation · Oct 20, 2026Source
Depth checkExternal client reviewInvite a client to review content without sharing an operator login. 4.8 points maximum Ask for a demonstration Demonstrate external client review with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Client approval workflows are documented. Official documentation · Oct 20, 2026Source
Depth checkAction audit historyReview a traceable history of collaborator actions, beyond a post calendar. 4.8 points maximum Ask for a demonstration Demonstrate action audit history with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–4.8 / 4.8 pts A complete administrative audit log was not verified. Not verified · Oct 20, 2026Source
Core capabilityAI draftingCreate or rewrite posts in context. 2.4 points maximum Ask for a demonstration Demonstrate ai drafting with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.4 / 2.4 pts Drafts can follow brand guidelines. Official documentation · Oct 20, 2026Source
Core capabilityGrounded AI analysisUse actual connected-account performance rather than generic advice. 2.4 points maximum Ask for a demonstration Demonstrate grounded ai analysis with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.4 / 2.4 pts The assistant uses actual account analytics. Official documentation · Oct 20, 2026Source
Depth checkAI publishing actionsCreate or schedule account actions through a documented AI workflow. 3.6 points maximum Ask for a demonstration Demonstrate ai publishing actions with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.6 / 3.6 pts Ask Vista can schedule posts and other actions. Official documentation · Oct 20, 2026Source
Depth checkAI approval controlsApply defined approval or permission boundaries to AI-created actions. 3.6 points maximum Ask for a demonstration Demonstrate ai approval controls with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.6 / 3.6 pts Configured profile approval requirements apply to AI-created posts. Official documentation · Oct 20, 2026Source
Depth checkGenerate image descriptions with AIDemonstrate "Generate image descriptions with AI" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Generate image descriptions with AI" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkTranslate image descriptions into another languageDemonstrate "Translate image descriptions into another language" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Translate image descriptions into another language" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkWrite alternative text for published imagesDemonstrate "Write alternative text for published images" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Write alternative text for published images" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts The publisher and media library let users edit alternative text. Professional, Advanced, Scale, Enterprise; documented networks Facebook, X/Twitter, LinkedIn and Pinterest. Official documentation · Oct 21, 2026Source
Depth checkSchedule the first comment with a postDemonstrate "Schedule the first comment with a post" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Schedule the first comment with a post" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts The composer supports scheduling a first comment and additional comments with a post. Supported network and current plan limits must be confirmed. Official documentation · Oct 21, 2026Source
Depth checkEdit separate content variants for each networkDemonstrate "Edit separate content variants for each network" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Edit separate content variants for each network" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkChoose a video thumbnail before schedulingDemonstrate "Choose a video thumbnail before scheduling" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Choose a video thumbnail before scheduling" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts The media library can select a frame or upload an image for a video thumbnail. Video format and social-network constraints apply; verify current plan. Official documentation · Oct 21, 2026Source
Depth checkRetry a failed post with an inspectable errorDemonstrate "Retry a failed post with an inspectable error" with test data. Show the result, an exception case, and the required plan. 2.5 points maximum Ask for a demonstration Demonstrate "Retry a failed post with an inspectable error" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkEdit image alternative text from the mobile appOn a phone, add an image, edit its alternative text and verify that the scheduled draft retains the text on desktop. 2.5 points maximum Ask for a demonstration On a phone, add an image, edit its alternative text and verify that the scheduled draft retains the text on desktop. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source

Compare in Social media management →

AI CAPABILITY CHECK

What does its AI actually do?

Native AI capabilities

Ask Vista reads connected account context and can prepare actions within account approval rules.

Official AI source

Documented capabilities

Contextual analysis
Post drafts and scheduling
Recurring agents on Advanced+

Limits to check

AI credits are limited
Slack/Teams require premium integration
Approval must be configured per profile

Understand the full price

Monthly Professional price. Annual prepayment, listening and premium integrations are separate choices.

Billing basis: monthly. Unit: account / month. Currency: USD.

Verify current pricing with the vendor

Integrations and deployment

Slack (premium integration)
Microsoft Teams (premium integration)

Security claims require the relevant agreement and technical evidence. This is a review of public documentation.

US buying context

English-language service with international purchasing. Confirm regional tax, billing currency and required location in the offer.

The evidence record

Calendar and publishing tools are documented.

Plan	Published price	Documented inclusions	Limits and conditions
Professional Plan source ↗	USD 99 Monthly · account / month	Publishing Reporting Ask Vista chat	15 profiles; 2 users; 1,000 AI credits
Advanced Plan source ↗	USD 199 Monthly · account / month	Ask Vista agents Advanced skills Higher allowances	30 profiles; 3 users; 2,000 AI credits

Vista Social

Agencies that want publishing, inbox work and contextual AI in one workflow.

A team expecting all listening, X access and AI agents in the base subscription.

Capabilities, controls and depth.

What does its AI actually do?

Documented capabilities

Limits to check

Understand the full price

Integrations and deployment

US buying context

The evidence record

Source library

Keep your options open.

Metricool

Plans and feature boundaries