UNITED STATES EDITIONUS pricing. Source-backed comparisons.

US PRODUCT RESEARCH

Domo

A cloud data platform combining integration, analytics, applications, and AI services.

Checked Oct 15, 2026 Β· 12 official sources Β· Desk research
A GOOD FIT WHEN

Businesses seeking a connected data-to-dashboard-to-action platform.

  • Data pipeline and BI platform
  • Application and workflow capabilities
  • AI model service layer
LOOK MORE CLOSELY WHEN

You need to compare cost from a simple public per-user rate.

  • Credit-based cost modeling
  • Workload sizing needed
  • AI production scope requires a quote

CATEGORY-SPECIFIC EVIDENCE

Capabilities, controls and depth.

Scores combine core capabilities and workflow depth. Full support earns full points; limited support earns half. Unverified features create a range, and paid-plan requirements are shown in the evidence. How scoring works β†’

Business intelligence Β· 28 features
70–100/100 documented fit
Core capabilities24.8–32 / 32 pts8/10 checks with established status
Workflow depth44.8–68 / 68 pts9/18 checks with established status
Showing fewer rows does not change the score.
Business intelligence Β· 28 weighted capability checks
Feature / weightSupport, evidence & points
Core capabilityDatabase connectionsConnect analytics to a database or data warehouse.
4 points maximum
Supported4 / 4 pts

Database and warehouse connections include MySQL, BigQuery, Snowflake and Oracle.

Official documentation Β· Oct 15, 2026Source
Core capabilityFile or spreadsheet connectionsImport or connect to file or spreadsheet data sources.
4 points maximum
Supported4 / 4 pts

File uploads, Excel and Google Sheets connections are documented.

Official documentation Β· Oct 15, 2026Source
Depth checkScheduled refresh configurationConfigure refresh timing for a connected dataset or extract.
5.6 points maximum
Ask for a demonstration

Set a daily refresh and show the last successful and next scheduled runs.

A scenario to run with the supplier; not a completed product test.
Supported5.6 / 5.6 pts

The PostgreSQL connector documents dataset update schedules and configurable update/retry settings.

Official documentation Β· Oct 15, 2026Source
Depth checkRefresh failure visibility and recoverySurface a failed refresh and provide a documented retry or diagnostic route.
6.4 points maximum
Ask for a demonstration

Break a test connection, show the failure detail, then restore and retry it.

A scenario to run with the supplier; not a completed product test.
Supported6.4 / 6.4 pts

The Aurora connector exposes run history, error messages and duration, with documented retry configuration.

Official documentation Β· Oct 15, 2026Source
Core capabilityData preparation or transformationClean, combine or transform data before reporting.
4 points maximum
Supported4 / 4 pts

Data pipelines and transformations are documented.

Official documentation Β· Oct 15, 2026Source
Core capabilityReusable measures or semantic modelDefine reusable measures, calculations or a shared analytical model.
4 points maximum
Not verified0–4 / 4 pts

The reviewed documentation does not establish reusable measures or semantic model at this feature level. This is an evidence gap, not a finding that the capability is absent.

Not verified Β· Oct 15, 2026Source
Depth checkExplicit data relationshipsInspect or define joins, relationships or associations between source tables.
5.6 points maximum
Ask for a demonstration

Join orders to customers and show how duplicate keys affect the result.

A scenario to run with the supplier; not a completed product test.
Supported5.6 / 5.6 pts

Magic ETL joins streams on configured columns and Run Preview displays transformed results before running the saved pipeline.

Official documentation Β· Oct 15, 2026Source
Depth checkCalculation or model validationValidate a measure/model, preview transformations or inspect errors before publishing.
6.4 points maximum
Ask for a demonstration

Introduce an invalid calculation or transformation and show the validation error before release.

A scenario to run with the supplier; not a completed product test.
Supported6.4 / 6.4 pts

Magic ETL joins streams on configured columns and Run Preview displays transformed results before running the saved pipeline.

Official documentation Β· Oct 15, 2026Source
Core capabilityInteractive dashboards or reportsBuild dashboards or reports that support interactive viewing.
3.2 points maximum
Supported3.2 / 3.2 pts

Dashboards and analytical apps are documented.

Official documentation Β· Oct 15, 2026Source
Core capabilityExploration and drill-downExplore underlying data or alter an analytical view interactively.
3.2 points maximum
Not verified0–3.2 / 3.2 pts

The reviewed documentation does not establish exploration and drill-down at this feature level. This is an evidence gap, not a finding that the capability is absent.

Not verified Β· Oct 15, 2026Source
Depth checkDrill to relevant underlying detailNavigate from an aggregate visual to a filtered detail view or underlying rows.
4.8 points maximum
Ask for a demonstration

Select one segment and show only the underlying records behind it.

A scenario to run with the supplier; not a completed product test.
Supported4.8 / 4.8 pts

Cards support drill paths and data export; page/card filters and personalized data permissions remain applied to exports. Export size and table limits vary.

Official documentation Β· Oct 15, 2026Source
Depth checkExport filtered analytical dataExport analytical data while retaining the relevant filters or selection context.
4.8 points maximum
Ask for a demonstration

Filter a report to one region and show that the exported rows reflect that scope.

A scenario to run with the supplier; not a completed product test.
Supported4.8 / 4.8 pts

Cards support drill paths and data export; page/card filters and personalized data permissions remain applied to exports. Export size and table limits vary.

Official documentation Β· Oct 15, 2026Source
Core capabilityData-access restrictionsControl access to analytical data using row, model or comparable data permissions.
2.4 points maximum
Supported2.4 / 2.4 pts

Personalized Data Permission policies restrict data by rows and user attributes.

Official documentation Β· Oct 15, 2026Source
Core capabilityPublishing and workspace permissionsControl who can publish, edit or manage analytical content.
2.4 points maximum
Supported2.4 / 2.4 pts

Custom roles restrict administration features; connector accounts also have owner/edit/share/read access levels.

Official documentation Β· Oct 15, 2026Source
Depth checkTest restricted analytical accessTest or inspect how row/model permissions affect an ordinary user’s view.
3.2 points maximum
Ask for a demonstration

Show the same report as two users with different permitted data.

A scenario to run with the supplier; not a completed product test.
Not verified0–3.2 / 3.2 pts

The reviewed evidence does not establish this advanced behavior: test restricted analytical access. Request the demonstration above; absence of public evidence does not establish absence of the feature.

Not verified Β· Oct 15, 2026Source
Depth checkData lineage or impact visibilityInspect upstream/downstream dependencies before changing a data model or published dataset.
4 points maximum
Ask for a demonstration

Select a dataset and show which reports depend on it before a field change.

A scenario to run with the supplier; not a completed product test.
Supported4 / 4 pts

Domo's product guide documents Data Lineage and Impact Analysis across datasets, cards and alerts.

Official documentation Β· Oct 15, 2026Source
Core capabilityNatural-language analyticsAsk questions or obtain explanations about analytical data.
2.4 points maximum
Supported2.4 / 2.4 pts

The AI service layer supports conversational analytics using workload-based credits.

Official documentation Β· Oct 15, 2026Source
Core capabilityAI report or calculation assistanceUse AI to create or alter a report, visual, calculation or analytical workflow.
2.4 points maximum
Supported2.4 / 2.4 pts

Model integration and AI data workflows use activity-based credits.

Official documentation Β· Oct 15, 2026Source
Depth checkAI grounded in governed models or sourcesDocument that analytical AI uses configured models, permitted datasets or identified source context.
3.2 points maximum
Ask for a demonstration

Ask an ambiguous metric question and show which model or data source the answer uses.

A scenario to run with the supplier; not a completed product test.
Supported3.2 / 3.2 pts

AI Chat uses selected DataSets/cards and exposes source links, generated SQL and processing steps; existing Domo data permissions apply.

Official documentation Β· Oct 15, 2026Source
Depth checkInspect AI reasoning artifacts or source detailInspect generated calculation/query, cited source or other supporting artifact behind an AI analytical answer.
4 points maximum
Ask for a demonstration

Ask AI for a result, then open the source, calculation or query needed to verify it.

A scenario to run with the supplier; not a completed product test.
Supported4 / 4 pts

AI Chat uses selected DataSets/cards and exposes source links, generated SQL and processing steps; existing Domo data permissions apply.

Official documentation Β· Oct 15, 2026Source
Depth checkHide individual model columns and their metadataDemonstrate: Hide individual model columns and their metadata. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Hide individual model columns and their metadata. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkCertify trusted datasets or metricsDemonstrate: Certify trusted datasets or metrics. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Certify trusted datasets or metrics. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkRetain sensitivity protection in supported exportsDemonstrate: Retain sensitivity protection in supported exports. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Retain sensitivity protection in supported exports. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkProduce parameterised paginated reportsDemonstrate: Produce parameterised paginated reports. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Produce parameterised paginated reports. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkTrace slow visual queriesDemonstrate: Trace slow visual queries. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Trace slow visual queries. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkRecalculate with user-controlled scenario parametersDemonstrate: Recalculate with user-controlled scenario parameters. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Recalculate with user-controlled scenario parameters. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkWrite approved planning inputs to a source systemDemonstrate: Write approved planning inputs to a source system. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Write approved planning inputs to a source system. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Depth checkTranslate model labels for report readersDemonstrate: Translate model labels for report readers. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.
2.5 points maximum
Ask for a demonstration

Demonstrate: Translate model labels for report readers. State the plan, limits and behaviour on failure. Use a restricted dataset and two different reader roles.

A scenario to run with the supplier; not a completed product test.
Not verified0–2.5 / 2.5 pts

This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan.

Not verified Β· Oct 21, 2026Source
Compare in Business intelligence β†’

AI CAPABILITY CHECK

What does its AI actually do?

Native AI capabilities

Domo provides an AI service layer for model-based analytics and applications.

Official AI source

Documented capabilities

  • Conversational analytics
  • Model integration
  • AI-enabled data workflows

Limits to check

  • Credits depend on activity
  • Exact plan and AI usage allowances require confirmation

Understand the full price

Credit-based pricing depends on storage, updates, workflows, and advanced workloads; request a workload quote.

Billing basis: usage. Unit: consumption credits. Currency: USD.

  • Data processing and storage activity
  • AI/ML and application workloads

Verify current pricing with the vendor

Integrations and deployment

  • Cloud data connectors
  • Data warehouses
  • Custom data applications

Validate dataset permissions and AI model access in the proposed deployment.

US buying context

US product available through direct sales and cloud marketplace arrangements.

The evidence record

Pricing uses consumption credits

Official evidence

Storage and table updates consume credits

Official evidence

AI service layer supports model integration

Official evidence

The platform combines data, analytics, and apps

Official evidence

Source library

  1. Credit-based pricing
  2. AI service architecture
  3. Current platform
  4. Feature documentation
  5. Feature documentation
  6. Feature documentation
  7. Workflow depth documentation
  8. Workflow depth documentation
  9. Workflow depth documentation
  10. Workflow depth documentation
  11. Workflow depth documentation
  12. Workflow depth documentation

Research is based on documentation, not a hands-on performance test. Report a correction.

EXPLORE THE ALTERNATIVES

Keep your options open.

Business intelligence alternatives Β· highest documented score first.

81–100/100 documented fit

Microsoft Power BI

BI authoring and sharing integrated with Microsoft's Fabric analytics environment.

Good fit forTeams building governed reports within a Microsoft-oriented data stack.
$14.00per user/month, annual billing Β· billed annually
View research
78–100/100 documented fit

Tableau

Visual analytics with Cloud, Server, and Salesforce-oriented Tableau Next options.

Good fit forOrganizations emphasizing interactive exploration and varied analytical audiences.
Custom quoteroles or capacity; annual contract
View research
63–100/100 documented fit

Qlik Cloud Analytics

Cloud analytics with associative exploration, data connections, and Qlik Answers AI.

Good fit forTeams combining interactive exploration with capacity-oriented analytics purchasing.
$300.00per month, annual billing; 10 users/10 GB Β· billed annually
View research

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