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What matters most?

Core capabilities carry 32 points; workflow depth carries 68. AI contributes the category-specific weight shown below within those totals. Change group priorities and see every contribution update.

How the score is calculated →

Keyword & competitor research 20% base weightRank tracking & history 16% base weightTechnical SEO 16% base weightReporting & integration 16% base weightAI capabilities 14.5% base weightOperational detail 17.5% base weight

Documented fit across available plans · unknowns shown as ranges · no customer ratings

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SEO & AI search visibility evidence comparison
Features & decision context	Ahrefs Ahrefs 89–98/100 documented fit 91% evidence coverage Core capabilities32 / 32 pts10/10 checks with established status Workflow depth57–65.6 / 68 pts15/18 checks with established status	SE Ranking SE Ranking 71–100/100 documented fit 71% evidence coverage Core capabilities32 / 32 pts10/10 checks with established status Workflow depth38.6–68 / 68 pts9/18 checks with established status
How AI changes fitSame priorities, with and without AI	89–98 with AI91–97 without AIFeature-fit points; not measured ROI	71–100 with AI73–100 without AIFeature-fit points; not measured ROI
Supplier website	Visit Ahrefs	Visit SE Ranking Ad · affiliate linkWe may earn a commission if you buy through this link.
Good fit for	SEO teams investigating competitor content and technical site issues.	Small agencies and in-house teams needing routine SEO and AI-search reporting.
Look more closely when	A team assuming daily rank updates and unlimited exports are standard.	A buyer who needs unlimited crawling, prompts and users at the entry price.
Pricing snapshotDifferent billing units are not directly comparable	€119.00account / month Public page displayed €119/month. Confirm local currency, taxes and term; the documented default rank refresh is weekly. Pricing source	$129.00account / month Monthly Core price; annual prepayment is advertised at $103.20/month. AI and agency add-ons have separate allowances. Pricing source
Keyword & competitor research 20% base weight
Core capabilityKeyword metricsSearch volume and difficulty with a selectable market. Ask for a demonstration Demonstrate keyword metrics with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4 / 4 pts Keyword research is included. Official documentation · Oct 20, 2026Source	Supported4 / 4 pts Market-specific keyword metrics are listed. Official documentation · Oct 20, 2026Source
Core capabilityCompetitor researchInspect competing domains and their organic keywords. Ask for a demonstration Demonstrate competitor research with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4 / 4 pts Site Explorer supports competitor analysis. Official documentation · Oct 20, 2026Source	Supported4 / 4 pts Competitor keyword research is included. Official documentation · Oct 20, 2026Source
Depth checkKeyword clusteringGroup related keywords or search intents into useful topic sets. Ask for a demonstration Demonstrate keyword clustering with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported6 / 6 pts Keyword clusters and intents are listed on Standard. Official documentation · Oct 20, 2026Source	Supported6 / 6 pts Keyword grouping is a documented tool. Official documentation · Oct 20, 2026Source
Depth checkBacklink gap analysisFind referring domains or links competitors have and the target lacks. Ask for a demonstration Demonstrate backlink gap analysis with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported6 / 6 pts Link Intersect supports competitor link research. Official documentation · Oct 20, 2026Source	Not verified0–6 / 6 pts Exact backlink-gap workflow needs a demonstration. Not verified · Oct 20, 2026Source
Rank tracking & history 16% base weight
Core capabilityCountry and local trackingTrack keywords for a selected geographic market. Ask for a demonstration Demonstrate country and local tracking with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Rank tracking supports selected locations. Official documentation · Oct 20, 2026Source	Supported3.2 / 3.2 pts Select search market and city. Official documentation · Oct 20, 2026Source
Core capabilityDevice segmentationSeparate mobile and desktop ranking results. Ask for a demonstration Demonstrate device segmentation with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Mobile and desktop ranks can be compared. Official documentation · Oct 20, 2026Source	Supported3.2 / 3.2 pts Mobile and desktop ranking options are documented. Official documentation · Oct 20, 2026Source
Depth checkDaily rank refreshObtain a daily rank history in a documented plan or add-on. Ask for a demonstration Demonstrate daily rank refresh with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Limited2.4 / 4.8 pts The plan matrix specifies weekly updates; daily access is not established here. Official documentation · Oct 20, 2026Source	Supported4.8 / 4.8 pts Daily ranking history is documented. Official documentation · Oct 20, 2026Source
Depth checkHistorical competitor trackingCompare competitor rankings over time, not just one snapshot. Ask for a demonstration Demonstrate historical competitor tracking with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Compare competitor visibility and ranking history. Official documentation · Oct 20, 2026Source	Supported4.8 / 4.8 pts Track competitor ranking changes. Official documentation · Oct 20, 2026Source
Technical SEO 16% base weight
Core capabilityCrawl and indexability checksIdentify broken pages, redirects and indexing blockers. Ask for a demonstration Demonstrate crawl and indexability checks with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Audit indexability, redirects and technical issues. Official documentation · Oct 20, 2026Source	Supported3.2 / 3.2 pts Audit redirects and indexing blockers. Official documentation · Oct 20, 2026Source
Core capabilityExportable issue listsExport actionable URL-level findings. Ask for a demonstration Demonstrate exportable issue lists with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Export issues in CSV or ZIP. Official documentation · Oct 20, 2026Source	Supported3.2 / 3.2 pts Export technical audit findings. Official documentation · Oct 20, 2026Source
Depth checkJavaScript renderingAudit client-rendered pages with a documented rendering option. Ask for a demonstration Demonstrate javascript rendering with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Site Audit executes JavaScript. Official documentation · Oct 20, 2026Source	Not verified0–4.8 / 4.8 pts Rendering limits for our JavaScript workload need confirmation. Not verified · Oct 20, 2026Source
Depth checkScheduled change monitoringSchedule repeat crawls or monitor page changes over time. Ask for a demonstration Demonstrate scheduled change monitoring with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Always-on audit options and crawl history are documented. Official documentation · Oct 20, 2026Source	Supported4.8 / 4.8 pts Recurring audits and change monitoring are listed. Official documentation · Oct 20, 2026Source
Reporting & integration 16% base weight
Core capabilityClient-ready reportsExport or share SEO findings without sharing account credentials. Ask for a demonstration Demonstrate client-ready reports with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Report Builder is listed with per-plan limits. Official documentation · Oct 20, 2026Source	Supported3.2 / 3.2 pts Download PDF, XLS or HTML reports. Official documentation · Oct 20, 2026Source
Core capabilitySearch Console integrationCombine first-party Search Console data with SEO research. Ask for a demonstration Demonstrate search console integration with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.2 / 3.2 pts Search Console reporting is documented. Official documentation · Oct 20, 2026Source	Supported3.2 / 3.2 pts Search Console integration is listed. Official documentation · Oct 20, 2026Source
Depth checkScheduled client reportsDeliver recurring reports automatically. Ask for a demonstration Demonstrate scheduled client reports with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts Scheduled reports are available through the reporting add-on. Official documentation · Oct 20, 2026Source	Supported4.8 / 4.8 pts Schedule report delivery; package limits apply. Official documentation · Oct 20, 2026Source
Depth checkDocumented APIRetrieve SEO data programmatically with stated access conditions. Ask for a demonstration Demonstrate documented api with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported4.8 / 4.8 pts API row limits vary by plan. Official documentation · Oct 20, 2026Source	Supported4.8 / 4.8 pts API access is metered by the purchased allowance. Official documentation · Oct 20, 2026Source
AI capabilities 14.5% base weight
Core capabilityAI answer visibilityMeasure brand mentions or citations in AI search answers. Ask for a demonstration Demonstrate ai answer visibility with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.4 / 2.4 pts Plans include a limited AI prompt-check allowance. Official documentation · Oct 20, 2026Source	Supported2.4 / 2.4 pts Track AI mentions and citations by prompt. Official documentation · Oct 20, 2026Source
Core capabilityAI content assistanceGenerate or improve content with contextual SEO guidance. Ask for a demonstration Demonstrate ai content assistance with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.4 / 2.4 pts Content Kit is a separately priced AI writing/review option. Official documentation · Oct 20, 2026Source	Supported2.4 / 2.4 pts AI content tools are offered separately from rank tracking. Official documentation · Oct 20, 2026Source
Depth checkAI access to account dataQuery real project data through a documented assistant or MCP connection. Ask for a demonstration Demonstrate ai access to account data with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Supported3.6 / 3.6 pts MCP exposes Ahrefs data within plan limits. Official documentation · Oct 20, 2026Source	Supported3.6 / 3.6 pts MCP access exposes documented SEO data. Official documentation · Oct 20, 2026Source
Depth checkAI action controlsDocument permissions, approval or audit controls for actions performed by AI. Ask for a demonstration Demonstrate ai action controls with our own account and explain limits, permissions and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–3.6 / 3.6 pts End-to-end AI action governance was not established. Not verified · Oct 20, 2026Source	Not verified0–3.6 / 3.6 pts Action-level approval and audit controls need confirmation. Not verified · Oct 20, 2026Source
Depth checkQuery SEO data through an MCP AI connectorDemonstrate "Query SEO data through an MCP AI connector" with test data. Show the result, an exception case, and the required plan. Ask for a demonstration Demonstrate "Query SEO data through an MCP AI connector" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts The Site Audit Page Explorer endpoint is listed as API + MCP and exposes audit fields. Endpoint costs 50 API units per request; API/MCP plan entitlement must be verified. Official documentation · Oct 21, 2026Source	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Operational detail 17.5% base weight
Depth checkInspect links between hreflang language variantsDemonstrate "Inspect links between hreflang language variants" with test data. Show the result, an exception case, and the required plan. Ask for a demonstration Demonstrate "Inspect links between hreflang language variants" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Site Audit visualizes hreflang clusters and their linking errors. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkValidate structured data against schema rulesDemonstrate "Validate structured data against schema rules" with test data. Show the result, an exception case, and the required plan. Ask for a demonstration Demonstrate "Validate structured data against schema rules" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Site Audit validates structured data against Google and Schema.org requirements. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkIdentify competing pages for the same keywordDemonstrate "Identify competing pages for the same keyword" with test data. Show the result, an exception case, and the required plan. Ask for a demonstration Demonstrate "Identify competing pages for the same keyword" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source	Supported2.5 / 2.5 pts Cannibalization insights show competing URLs for the top 30 search-volume keywords per project/search engine. Insights feature; analyzes the documented keyword subset, not every possible query. Official documentation · Oct 21, 2026Source
Depth checkInspect the crawled source and rendered HTMLDemonstrate "Inspect the crawled source and rendered HTML" with test data. Show the result, an exception case, and the required plan. Ask for a demonstration Demonstrate "Inspect the crawled source and rendered HTML" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Audit data exposes raw HTML, rendered HTML and crawled text for inspection. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkSuggest internal links with source and target URLsDemonstrate "Suggest internal links with source and target URLs" with test data. Show the result, an exception case, and the required plan. Ask for a demonstration Demonstrate "Suggest internal links with source and target URLs" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Internal link suggestions identify source, destination and keyword context. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
Depth checkFlag when a different URL ranks than the chosen targetAssign a target page to a tracked keyword. Show a case where another page ranks and the URL history or warning. Ask for a demonstration Assign a target page to a tracked keyword. Show a case where another page ranks and the URL history or warning. A scenario to run with the supplier; not a completed product test.	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source	Supported2.5 / 2.5 pts A chosen target URL helps identify when another page ranks for a tracked keyword. Project and rank-tracking configuration required; current plan limits apply. Official documentation · Oct 21, 2026Source
Depth checkInspect real-user Core Web Vitals dataDemonstrate "Inspect real-user Core Web Vitals data" with test data. Show the result, an exception case, and the required plan. Ask for a demonstration Demonstrate "Inspect real-user Core Web Vitals data" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test.	Supported2.5 / 2.5 pts Site Audit exposes CrUX real-user performance metrics alongside Lighthouse data. Site Audit; crawl credits, plan entitlements and availability of real-user data apply. Official documentation · Oct 21, 2026Source	Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source
AI usage and limits	AI content tools, prompt monitoring and MCP data access have separate allowances. Content Kit and project boosts may cost extra Broad action approval controls not verified AI documentation	AI-answer visibility and SEO assistance are distinct from the MCP connection to SEO data. Prompt and API allowances apply AI action approval was not established AI documentation
Additional costs to ask about
Integration shortlist	Google Search Console Looker Studio MCP	Google Search Console Google Analytics Matomo Looker Studio
Research date	Oct 20, 2026 Full source record →	Oct 20, 2026 Full source record →

TURN THE COMPARISON INTO A DECISION

Run the same demo with every finalist.

Demonstrate keyword clustering with our own account and explain limits, permissions and the required plan.
Demonstrate backlink gap analysis with our own account and explain limits, permissions and the required plan.
Demonstrate daily rank refresh with our own account and explain limits, permissions and the required plan.
Demonstrate historical competitor tracking with our own account and explain limits, permissions and the required plan.
Demonstrate javascript rendering with our own account and explain limits, permissions and the required plan.
Demonstrate scheduled change monitoring with our own account and explain limits, permissions and the required plan.
Demonstrate scheduled client reports with our own account and explain limits, permissions and the required plan.
Demonstrate documented api with our own account and explain limits, permissions and the required plan.
Demonstrate ai access to account data with our own account and explain limits, permissions and the required plan.
Demonstrate ai action controls with our own account and explain limits, permissions and the required plan.

Use the same sample data and success criteria. Check the result, the handoff, the permissions and the final bill.

Build a comparison.

What matters most?

Ahrefs

SE Ranking

Run the same demo with every finalist.