AUTHORED US COMPARISON
Plausible Business vs Fathom: features and traffic limits
These are two hosted website-analytics approaches for a US marketing team. The selected traffic allowances differ, so this page does not declare a cheaper supplier. Plausible separates advanced analysis into Business; Fathom sells one analytics feature set across traffic tiers. Ratings remain pending.
Ratings pending. No /100 score has been assigned. This is an unranked comparison of documented offers.
Start with the report your team cannot produce today
Plausible Business explicitly includes funnels and journeys. Ask Fathom to demonstrate your required sequence; an event count alone does not establish an ordered funnel. Keep a missing entitlement as a question rather than treating it as a failed product.
Normalize the workload before comparing money
The displayed Plausible card covers 10k traffic units, while the selected Fathom tier covers 100k. Both count custom events alongside pageviews. Price the same sites, event volume and team access before choosing.
Plausible current package cards · Plausible subscription plans · Fathom traffic-tier pricing
Separate client reports from account administration
Plausible Business has a ten-member card allowance. Fathom includes fifty sites, but that is not proof of equivalent team roles or SSO. Include a restricted client-viewer scenario in the demonstration.
Plausible current package cards · Fathom traffic-tier pricing
Named plans side by side
Not verified means the evidence does not settle the plan entitlement; it does not mean the capability is absent. Product-wide statements do not fill a plan-level gap.
| Decision | Plausible Business — 10k traffic tier | Fathom Analytics 100,000 monthly pageview tier |
|---|---|---|
| Observed offer and billing | $19 (currency not verified) · displayed per month; 10k traffic tier · cadence not verified billing · Tax basis not verified · Public card uses $; currency and selected monthly/yearly toggle were not confirmed. Do not treat this as a USD checkout quote. Plausible current package cards · Observed 2026-11-05 | USD 15 · per month · monthly billing · Tax basis not verified · Usage includes custom events across sites; same analytics features at both tiers. Fathom traffic-tier pricing · Observed 2026-11-05 |
| Website allowance | Documented Up to 10 sites. Plausible current package cards · Checked 2026-11-05 | Documented 50 sites included. Fathom traffic-tier pricing · Checked 2026-11-05 |
| Team access and sharing | Documented Up to 10 members. Plausible current package cards · Checked 2026-11-05 | Not verified for this offer |
| Events and conversion goals | Documented Goals and events included. Plausible current package cards · Checked 2026-11-05 | Documented Event tracking included. Fathom traffic-tier pricing · Checked 2026-11-05 |
| Revenue measurement | Documented Ecommerce revenue attribution. Plausible current package cards · Checked 2026-11-05 | Documented Revenue tracking included. Fathom traffic-tier pricing · Checked 2026-11-05 |
| Funnels and journeys | Documented Funnels and user journeys. Plausible current package cards · Checked 2026-11-05 | Not verified for this offer |
| Reporting API | Documented Stats API: 600 requests/hour. Plausible current package cards · Checked 2026-11-05 | Documented Analytics API included. Fathom traffic-tier pricing · Checked 2026-11-05 |
| History and retention | Not verified for this offer | Documented Full history while subscribed. Fathom traffic-tier pricing · Checked 2026-11-05 |
| Billable usage unit | Documented Pageviews and events share team quota. Plausible subscription plans · Checked 2026-11-05 | Documented 100,000 pageviews/events across sites. Fathom traffic-tier pricing · Checked 2026-11-05 |
| Evaluation and support | Not verified for this offer | Documented 7-day trial; card required. Fathom traffic-tier pricing · Checked 2026-11-05 |
| Identity integration | Not included SSO is Enterprise-only. Plausible subscription plans · Checked 2026-11-05 | Not verified for this offer |
Questions for these two selected offers
| Your question | What the evidence supports | Boundary to verify |
|---|---|---|
| Will 100,000 pageviews fit a 100,000 allowance? | Plausible and Fathom also count custom events. Matomo bills hits, including several interaction types. Plausible subscription plans · Fathom traffic-tier pricing · Matomo billable hit definition | Inventory event volume and automation before comparing tariffs. Visits are not the billing unit. |
| Must an agency share access with many clients? | Plausible counts members, guests and pending invitations separately from report recipients; Fathom starts with 50 sites. | A site allowance does not establish named-user access, client isolation or SSO. |
| Can you approve a US dollar annual budget today? | Fathom publishes USD monthly prices. Other observed offers include unresolved currency, dynamic tariffs or a GBP display. Plausible current package cards · Matomo Cloud pricing and allowances · Fathom traffic-tier pricing · Simple Analytics current offers | Obtain the exact US billing quote, renewal and applicable tax. Do not convert the displayed GBP amount into a promised USD price. |
| What happens when a campaign doubles traffic? | Fathom requires the customer to approve upgrades; Plausible documents consecutive-month notices; Simple Analytics adjusts usage pricing. Fathom excess-usage policy · Plausible billing FAQ · Simple Analytics current offers | Budget approval and report-access consequences differ. Ask for peak and sustained-growth scenarios. |
Request the same demonstration
The following is a proposed buyer acceptance exercise, not a test performed by System Compare.
- Use the same date range, timezone and campaign tags to reproduce a weekly acquisition report.
- Instrument one lead submission and one revenue event; verify refreshes do not create duplicate business outcomes.
- Give a client access to one site and confirm they cannot inspect another client or billing settings.
- Request a quote for the same pageviews plus event volume, then model two months at twice that workload.
- Export a report and reconcile its event count and currency with the dashboard.
Research limits
Prepared with AI assistance from dated official public documentation. No supplier deployment, hands-on benchmark or human editorial sign-off is recorded. Prices are observations, not quotes; confirm tax, renewals, setup and usage charges. No lowest-cost or compliance winner is declared.
Methodology · Commercial transparency · Send a correction
Change log
- 2026-11-05: Initial authored comparison of current documented offers. No deployment, hands-on test or approved editorial score is recorded.
Dated primary sources
- Plausible current package cardsChecked 2026-11-05 · Starter, Growth, Business and Enterprise; selected 10k traffic tier. Currency and billing-toggle state are not established from the extracted page.
- Plausible subscription plansChecked 2026-11-05 · Plan boundaries, billable events, team counting, Enterprise configuration and trial; updated October 29, 2026.
- Plausible billing FAQChecked 2026-11-05 · Team billing, traffic spikes, upgrade approval, prorating and tax handling.
- Matomo Cloud pricing and allowancesChecked 2026-11-05 · Cloud Business versus Enterprise. Dynamic numeric tariff and graphical checkmark cells were not resolved; explicit text allowances and all-plan inclusions only.
- Matomo billable hit definitionChecked 2026-11-05 · Interaction types and AI-agent requests count as hits; heartbeat requests do not.
- Fathom excess-usage policyChecked 2026-11-05 · Customer approves upgrade; report/API access may lock while collection continues.
- Fathom traffic-tier pricingChecked 2026-11-05 · USD monthly tiers; same analytics features, 50 sites, shared pageview/event allowance and trial.
- Simple Analytics current offersChecked 2026-11-05 · Self-serve and Enterprise. Public extraction displayed GBP, not a verified USD tariff; Enterprise scope is quoted.