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What matters most?
Core capabilities carry 32 points; workflow depth carries 68. AI contributes the category-specific weight shown below within those totals. Change group priorities and see every contribution update.
How the score is calculated →Documented fit across available plans · unknowns shown as ranges · no customer ratings
| Features & decision context |  Klaviyo63–100/100 documented fit Core capabilities32 / 32 pts10/10 checks with established status Workflow depth30.7–68 / 68 pts8/18 checks with established status |  Omnisend63–100/100 documented fit Core capabilities32 / 32 pts10/10 checks with established status Workflow depth31.2–68 / 68 pts7/18 checks with established status |
|---|---|---|
| How AI changes fitSame priorities, with and without AI | 63–100 with AI59–100 without AIFeature-fit points; not measured ROI | 63–100 with AI62–100 without AIFeature-fit points; not measured ROI |
| Supplier website | Visit Klaviyo | Visit Omnisend |
| Good fit for | Retail teams that want customer behavior and multiple lifecycle channels in a shared data model. | Small and midmarket stores seeking prebuilt lifecycle workflows and a clear email tier ladder. |
| Look more closely when | You need every service, AI action and messaging channel included in a single fixed fee. | You expect new SMS access on Standard or interpret introductory rates as permanent prices. |
| Pricing snapshotDifferent billing units are not directly comparable | See pricingper month Profile/email subscriptions plus destination- and channel-specific mobile usage. Obtain the current USD quote or account rate card; live public pricing localized outside the US. Pricing source | $16.00per month Standard is $16/month for 500 contacts and 6,000 emails; the $11.20 introductory rate lasts three prepaid months. Pro starts at $59/month, with SMS charged separately. Pricing source |
| Commerce data and connections 20% base weight | ||
| Core capabilityStore connectionConnect an ecommerce store through a documented integration or data interface. | Supported4 / 4 pts Customer behavior and commerce data drive connected channels. Official documentation · Oct 15, 2026Source | Supported4 / 4 pts Documented store, audience and lifecycle capability. Official documentation · Oct 15, 2026Source |
| Core capabilityProduct and order dataUse store products, purchases or orders in marketing. | Supported4 / 4 pts Customer behavior and commerce data drive connected channels. Official documentation · Oct 15, 2026Source | Supported4 / 4 pts Documented store, audience and lifecycle capability. Official documentation · Oct 15, 2026Source |
Depth checkOrder changes after purchaseIngest a later order state such as refund, cancellation, or fulfillment for marketing use.Ask for a demonstrationUpdate an existing test order after purchase and show the resulting event or customer state. A scenario to run with the supplier; not a completed product test. | Not verified0–5.6 / 5.6 pts This specific workflow has not been established by the reviewed evidence. Not verified · Oct 15, 2026Source | Not verified0–5.6 / 5.6 pts This specific workflow has not been established by the reviewed evidence. Not verified · Oct 15, 2026Source |
Depth checkProduct-level targetingUse catalog identifiers or product/category purchase history in audience or message logic.Ask for a demonstrationBuild a product- or category-specific customer selection and show the underlying order data. A scenario to run with the supplier; not a completed product test. | Not verified0–6.4 / 6.4 pts This specific workflow has not been established by the reviewed evidence. Not verified · Oct 15, 2026Source | Not verified0–6.4 / 6.4 pts This specific workflow has not been established by the reviewed evidence. Not verified · Oct 15, 2026Source |
| Customer lifecycle automation 20% base weight | ||
| Core capabilityAbandoned-cart recoveryTrigger follow-up when a shopper abandons a cart or checkout. | Supported4 / 4 pts Flows API manages event-driven email/SMS and abandonment flows. Official documentation · Oct 15, 2026Source | Supported4 / 4 pts Documented store, audience and lifecycle capability. Official documentation · Oct 15, 2026Source |
| Core capabilityPost-purchase or retention flowsAutomate follow-up after purchase or at a customer lifecycle stage. | Supported4 / 4 pts Order-triggered flows include thanks, upsell and review requests. Official documentation · Oct 15, 2026Source | Supported4 / 4 pts Documented store, audience and lifecycle capability. Official documentation · Oct 15, 2026Source |
Depth checkStop recovery after conversionRecheck an abandoned-cart customer’s purchase status before a later recovery message.Ask for a demonstrationComplete a test purchase during the recovery delay and show the next reminder being avoided. A scenario to run with the supplier; not a completed product test. | Supported5.6 / 5.6 pts Cart flows recheck purchase filters before subsequent messages. Official documentation · Oct 15, 2026Source | Supported5.6 / 5.6 pts Continuous exit conditions remove purchasers; workflow settings control re-entry. Official documentation · Oct 15, 2026Source |
Depth checkLifecycle experimentsCompare alternative lifecycle-message paths or content using a controlled recipient split.Ask for a demonstrationCreate two recovery or retention variants and show separate outcome reporting. A scenario to run with the supplier; not a completed product test. | Supported6.4 / 6.4 pts Random flow splits compare message variants and paths. Official documentation · Oct 15, 2026Source | Supported6.4 / 6.4 pts Automation A/B split supports contrasting SMS journey paths. Official documentation · Oct 15, 2026Source |
| Coordinated engagement channels 16% base weight | ||
| Core capabilityCommerce email campaignsSend store-related email campaigns or journeys. | Supported3.2 / 3.2 pts Customer behavior and commerce data drive connected channels. Official documentation · Oct 15, 2026Source | Supported3.2 / 3.2 pts Documented store, audience and lifecycle capability. Official documentation · Oct 15, 2026Source |
| Core capabilitySMS, push or messaging engagementReach customers through an additional direct messaging channel. | Supported3.2 / 3.2 pts Customer behavior and commerce data drive connected channels. Official documentation · Oct 15, 2026Source | Supported3.2 / 3.2 pts Documented store, audience and lifecycle capability. Official documentation · Oct 15, 2026Source |
Depth checkChannel-specific consent pathsSelect messaging paths according to the customer’s channel-specific subscription or eligibility.Ask for a demonstrationShow an email-only shopper and an SMS-subscribed shopper taking appropriate paths. A scenario to run with the supplier; not a completed product test. | Not verified0–4.8 / 4.8 pts This specific workflow has not been established by the reviewed evidence. Not verified · Oct 15, 2026Source | Supported4.8 / 4.8 pts Configured SMS steps can pass ineligible contacts onward to another channel. Official documentation · Oct 15, 2026Source |
Depth checkCross-channel frequency coordinationApply contact-pressure limits across at least two channels in commerce journeys.Ask for a demonstrationDemonstrate how a recent message in one channel changes a later message in another. A scenario to run with the supplier; not a completed product test. | Not verified0–4.8 / 4.8 pts Smart Sending is channel-specific; the reviewed evidence does not establish a shared configured rule across channels. Not verified · Oct 15, 2026Source | Not verified0–4.8 / 4.8 pts This specific workflow has not been established by the reviewed evidence. Not verified · Oct 15, 2026Source |
| Revenue and campaign measurement 12% base weight | ||
| Core capabilityRevenue or conversion reportsRelate messaging activity to recorded orders, revenue or conversions. | Supported2.4 / 2.4 pts Campaign/flow reporting includes conversions and CSV exports. Official documentation · Oct 15, 2026Source | Supported2.4 / 2.4 pts Documented store, audience and lifecycle capability. Official documentation · Oct 15, 2026Source |
| Core capabilityReporting export or data APIRetrieve marketing results for analysis outside the reporting screen. | Supported2.4 / 2.4 pts Campaign/flow reporting includes conversions and CSV exports. Official documentation · Oct 15, 2026Source | Supported2.4 / 2.4 pts Reports API exposes engagement, delivery and attributed revenue. Official documentation · Oct 15, 2026Source |
Depth checkAttribution-rule controlInspect and adjust the rule or time window assigning store conversions to marketing.Ask for a demonstrationChange a lookback or qualifying interaction and explain the attribution impact. A scenario to run with the supplier; not a completed product test. | Supported3.2 / 3.2 pts Configurable channel windows and qualifying interactions determine conversion attribution. Official documentation · Oct 15, 2026Source | Supported3.2 / 3.2 pts Attribution start rule and lookback window are configurable. Official documentation · Oct 15, 2026Source |
Depth checkPortable campaign revenue dataExport or query campaign- or message-linked revenue for external analysis.Ask for a demonstrationRetrieve campaign revenue with campaign identifiers in an export or API response. A scenario to run with the supplier; not a completed product test. | Supported4 / 4 pts Campaign/flow reports export engagement and revenue by campaign. Official documentation · Oct 15, 2026Source | Supported4 / 4 pts Reporting API exposes campaign/channel-linked revenue. Official documentation · Oct 15, 2026Source |
| AI personalization and optimization 17% base weight | ||
| Core capabilityAI marketing contentGenerate commerce campaign text or creative material with AI. | Supported2.4 / 2.4 pts Composer creates campaigns; task credits apply. Official documentation · Oct 15, 2026Source | Supported2.4 / 2.4 pts AI generates marketing content and forms. Official documentation · Oct 15, 2026Source |
| Core capabilityAI personalization or analyticsUse commerce or engagement data for AI targeting, recommendations or analysis. | Supported2.4 / 2.4 pts Composer audits campaigns and segments; task credits apply. Official documentation · Oct 15, 2026Source | Supported2.4 / 2.4 pts Reports AI; advanced recommendations and timing on Pro. Official documentation · Oct 15, 2026Source |
Depth checkAI using real commerce dataUse catalog, purchase, or customer activity data for AI recommendations, analysis, or personalization.Ask for a demonstrationAsk AI about a real product or customer cohort and inspect which store data informs the answer. A scenario to run with the supplier; not a completed product test. | Not verified0–3.2 / 3.2 pts This specific workflow has not been established by the reviewed evidence. Not verified · Oct 15, 2026Source | Supported3.2 / 3.2 pts Reports AI analyzes account campaigns, journeys, products and sales. Official documentation · Oct 15, 2026Source |
Depth checkReview AI commerce changes before releaseReview or explicitly approve AI-generated campaign or workflow changes before publication.Ask for a demonstrationAsk AI to create a commerce campaign and show the boundary before it goes live. A scenario to run with the supplier; not a completed product test. | Supported4 / 4 pts Composer audit is advisory: changes must be reviewed and applied by the marketer. Official documentation · Oct 15, 2026Source | Supported4 / 4 pts AI-assisted campaign composition is followed by explicit review and send steps. Official documentation · Oct 15, 2026Source |
Depth checkPredict the customer's next order dateDemonstrate "Predict the customer's next order date" with test data. Show the result, an exception case, and the required plan.Ask for a demonstrationDemonstrate "Predict the customer's next order date" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Supported2.5 / 2.5 pts Klaviyo estimates next order date from individual and aggregate customer purchase patterns. Predictive features require qualifying purchase history and data volume; predictive values are estimates. Historic CLV is not predictive. Official documentation · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
Depth checkEstimate customer churn probabilityDemonstrate "Estimate customer churn probability" with test data. Show the result, an exception case, and the required plan.Ask for a demonstrationDemonstrate "Estimate customer churn probability" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Supported2.5 / 2.5 pts Klaviyo estimates churn probability from order count, frequency and elapsed time. Predictive features require qualifying purchase history and data volume; predictive values are estimates. Historic CLV is not predictive. Official documentation · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
| Operational detail 15% base weight | ||
Depth checkExclude out-of-stock products from recommendationsDemonstrate "Exclude out-of-stock products from recommendations" with test data. Show the result, an exception case, and the required plan.Ask for a demonstrationDemonstrate "Exclude out-of-stock products from recommendations" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
Depth checkSet expiry rules for individual promotional codesDemonstrate "Set expiry rules for individual promotional codes" with test data. Show the result, an exception case, and the required plan.Ask for a demonstrationDemonstrate "Set expiry rules for individual promotional codes" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
Depth checkTrigger flows from subscription renewal or cancellationDemonstrate "Trigger flows from subscription renewal or cancellation" with test data. Show the result, an exception case, and the required plan.Ask for a demonstrationDemonstrate "Trigger flows from subscription renewal or cancellation" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
Depth checkKeep customer data from different stores separateDemonstrate "Keep customer data from different stores separate" with test data. Show the result, an exception case, and the required plan.Ask for a demonstrationDemonstrate "Keep customer data from different stores separate" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
Depth checkDeduct refunds in historical customer valueUse a test customer with an order and partial refund. Show how historical value changes and identify excluded fees or taxes.Ask for a demonstrationUse a test customer with an order and partial refund. Show how historical value changes and identify excluded fees or taxes. A scenario to run with the supplier; not a completed product test. | Supported2.5 / 2.5 pts Historic CLV includes previous orders net of refunds and returns. Predictive features require qualifying purchase history and data volume; predictive values are estimates. Historic CLV is not predictive. Official documentation · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
Depth checkTarget events using product variant identifiersDemonstrate "Target events using product variant identifiers" with test data. Show the result, an exception case, and the required plan.Ask for a demonstrationDemonstrate "Target events using product variant identifiers" with test data. Show the result, an exception case, and the required plan. A scenario to run with the supplier; not a completed product test. | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source | Not verified0–2.5 / 2.5 pts This specific check has not been verified. Missing evidence does not mean the capability is absent. Ask for a demonstration in the proposed plan. Not verified · Oct 21, 2026Source |
| AI usage and limits | Composer is an AI marketing agent that audits or creates segments and campaigns; credit consumption depends on task size and complexity.
| Forms AI and Reports AI assist creation and analysis; Pro includes advanced recommendation and sending-time capabilities. MCP connects external assistants.
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| Research date | Oct 15, 2026 Full source record → | Oct 15, 2026 Full source record → |